# hiyo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hiyo

- Industry: Consumer Products
- Headquarters: Marina del Rey, US
- Website: www.drinkhiyo.com/
- Total disclosed funding: $19M
- Latest round: Series A (Nov 19, 2024)
- Investors on record: 2

## About

Founded in 2021 and based in Los Angeles, California, US, Hiyo is a beverage company that offers a range of non-alcoholic beverages infused with adaptogens, nootropics, and functional botanicals. In November 2024, hiyo Inc. raised USD 19.03 million in venture funding from various investors.

Hiyo offers a line of USDA organic certified non-alcoholic social tonics formulated with adaptogens and nootropics. Each can contains functional ingredients such as ashwagandha, L-theanine, lion's mane, cordyceps, ginger, and turmeric, aimed at promoting relaxation and a pleasant sensation known as “the float.” The product is available in four flavors: Blackberry Lemon, Peach Mango, Strawberry Guava, and Watermelon Lime. Each can contains 30 calories and has 0% alcohol by volume, positioning it as an alternative to traditional alcoholic beverages. Hiyo emphasizes a health-conscious approach to social drinking, catering to individuals seeking a flavorful, functional beverage option.

## Funding rounds

- Series A, Nov 19, 2024, $19M — Constellation Ventures, Redwood Ventures

## Investors

- Constellation Ventures (https://capitalatlas.ai/funds/constellation-ventures) — Series A
- Redwood Ventures (https://capitalatlas.ai/funds/redwood-ventures) — Series A