# Hit the Mark

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hit-the-mark

- Industry: Retail
- Headquarters: Mumbai, India
- Website: www.hopscotch.in
- Total disclosed funding: $56M
- Latest round: Series E (May 24, 2023)
- Investors on record: 9

## About

Hit the Mark, Inc. is a dedicated online retailer specializing in children's fashion, providing a diverse selection of stylish and comfortable apparel and accessories tailored for young children in India.Founded in 2012 in Mumbai, India, Hit the Mark, Inc. operates primarily in the online retail space, focusing on children's clothing. The company was established by Jocelyn Leavitt and Ricardo Rodriguez. As of May 24, 2023, Hit the Mark, Inc. completed a Series E funding round, raising USD 20.00 mn, led by Amazon, with additional investments from 360 ONE, LionRock Capital, RPG Ventures, and TechPro Ventures LLP, totaling USD 20.00 mn raised to date. The company has completed six deals since its inception.Hit the Mark, Inc., through its platform Hopscotch, specializes in a variety of children's apparel and accessories, including onesies, frocks, jackets, and casual wear. The platform is designed to enhance the shopping experience for parents seeking high-quality, fashionable clothing for their children, with a focus on usability and customer convenience. Hopscotch targets urban and semi-urban regions across India, addressing the diverse needs of parents looking for stylish and functional kids' wear.In 2023, Hit the Mark, Inc. reported a revenue of USD 24,094,820.50, with an EBITDA of USD -329,165.20. Revenue is generated through direct-to-consumer sales on their e-commerce platform, reflecting a straightforward retail model focused on individual transactions of children's clothing and accessories.Following the recent Series E funding round on May 24, 2023, Hit the Mark, Inc. plans to utilize the USD 20.00 mn raised to expand its product offerings in children's fashion and serve a broader customer base. The company aims to introduce new styles and designs while strategically targeting growth in urban and semi-urban markets across India.

## Funding rounds

- Series E, May 24, 2023, $20M — LionRock Capital, 360 ONE, RPG Ventures, TechPro Ventures LLP, Amazon
- Series D, Sep 24, 2020, $25M — LionRock Capital, Rise Capital, 360 ONE, EE Capital, RPG Ventures, TechPro Ventures LLP
- Series B, Jan 20, 2015, $11M — Maktoob.com Inc., LionRock Capital, Velos Partners, Rise Capital

## Investors

- Maktoob.com Inc. — Series B
- LionRock Capital (https://capitalatlas.ai/funds/lionrock-capital) — Series B, Series D, Series E
- Velos Partners (https://capitalatlas.ai/funds/velos-partners) — Series B
- Rise Capital (https://capitalatlas.ai/funds/rise-capital) — Series B, Series D
- 360 ONE (https://capitalatlas.ai/funds/360-one) — Series D, Series E
- EE Capital — Series D
- RPG Ventures (https://capitalatlas.ai/funds/rpg-ventures) — Series D, Series E
- TechPro Ventures LLP — Series D, Series E
- Amazon (https://capitalatlas.ai/funds/amazon) — Series E