# Hip eCommerce

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hip-ecommerce

- Industry: Consumer Products
- Headquarters: Raleigh, US
- Website: www.hipecommerce.com
- Total disclosed funding: $5.7M
- Latest round: Series B (Oct 28, 2022)
- Investors on record: 2

## About

Hip eCommerce, Inc. is a specialized online marketplace committed to connecting buyers and sellers of niche collectibles such as stamps, postcards, and comic books.Founded in 2015 and headquartered in Raleigh, US, Hip eCommerce, Inc. focuses on creating marketplaces tailored for collectible communities. The CEO and founder, Mark Rosenberg, has a history of leading innovative ventures. The company has successfully completed 5 funding deals, with the latest being a Series A round in October 2022, where they raised USD 5.33 mn from Next Coast Ventures, bringing the total amount raised to USD 5.33 mn.Hip eCommerce specializes in creating collectible-specific marketplaces designed to facilitate connections between buyers and sellers of niche collectibles such as stamps, postcards, and comic books. Their core offerings include tailored online platforms that allow hundreds of thousands of users worldwide to engage in buying, selling, and collecting activities. These marketplaces feature custom-built search engines that enhance user experience by accurately interpreting and processing search queries related to collectible items, ensuring that users find precisely what they are seeking. The services provided on these platforms are crafted to meet the distinct needs of each collectible community, offering robust seller tools and services aimed at expanding seller reach and increasing sales. Hip eCommerce's marketplaces are accessible to a global audience, with specific focus areas in the United States, Canada, and Europe, catering to collectors and enthusiasts in these regions.Hip eCommerce generates revenue through transaction fees and seller services offered on its collectible marketplaces. The firm's business model includes direct-to-consumer transactions where individual sellers list their collectibles for sale, attracting buyers through the platform. Each transaction typically involves a commission structure where the company receives a percentage of the sale price. Additionally, the company provides premium services to sellers, which may include enhanced visibility for listings and advanced analytics, contributing to its overall revenue stream. The business operates within a B2C framework, facilitating direct interactions between sellers and collectors while maintaining a focus on community engagement within specific collectible markets. The organization's financial performance is supported by a dedicated user base and continuous innovation in its service offerings.Moving forward, Hip eCommerce plans to enhance its marketplace offerings through new product launches. The company aims to expand into new geographic regions, specifically targeting growth in emerging markets by the end of 2023. The recent Series A funding in October 2022 will be utilized to support these initiatives, including developing new features for the platform and marketing efforts to attract users in the identified regions.

## Funding rounds

- Series B, Oct 28, 2022 — FJ Labs
- Series A, Oct 29, 2020, $5.3M — Next Coast Ventures
- Seed, Apr 3, 2018, $0.4M — FJ Labs

## Investors

- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Seed, Series B
- Next Coast Ventures (https://capitalatlas.ai/funds/next-coast-ventures) — Series A