# Hint

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hint

- Industry: Consumer Products
- Headquarters: San Francisco, US
- Website: www.drinkhint.com/
- Total disclosed funding: $22M
- Latest round: Series D (Jul 20, 2020)
- Investors on record: 4

## About

Founded in 2005 and based in San Francisco, California, Hint Inc. produces and distributes flavored water as a healthier alternative to sugary drinks, catering to health-conscious consumers.Hint Inc. specializes in flavored water production, offering a variety of fruit-infused options without calories or artificial sweeteners. The company was founded in 2005 in San Francisco by Jordan Shlain, Kara Goldin, and Theo Goldin. Hint has successfully raised funding across multiple rounds, including a Series D funding of USD 16.53 mn in July 2020, led by Springboard Growth Capital with participation from GingerBread Capital and Medina Heights Capital Partners, totaling USD 16.53 mn raised to date. The company's current valuation stands at USD 289.783 mn, and it has completed 10 different funding deals.Hint Inc. specializes in the production and distribution of flavored water, primarily marketed as a healthier alternative to sugary beverages. Their core product offerings include a range of fruit-infused waters that contain no calories, sugars, or artificial sweeteners, appealing to health-conscious consumers. Key flavors include peach raspberry, watermelon, blackberry, and coconut, available in cases of twelve 16-ounce bottles. This innovative product line targets a diverse customer base, including individual consumers seeking hydration without added calories, as well as businesses such as offices and retailers looking to offer healthier beverage options. Hint’s products are sold primarily in the United States and select international markets, focusing on urban areas where health trends are prominent.Hint Inc. generates revenue primarily through direct-to-consumer sales and retail partnerships. Customers can purchase products via the company’s website, often benefiting from subscription services that provide regular deliveries at discounted rates. The company’s pricing structure features flagship products, such as the flavored water cases priced at USD 22.99 per case, encouraging bulk purchases through promotions like free shipping on orders of three or more cases. Retailers and wholesalers also play a significant role in their revenue stream, positioning Hint’s products in health food stores and grocery chains. By offering exclusive online deals and a rewards program, Hint enhances customer retention, solidifying its market presence in the flavored beverage sector.In July 2020, Hint Inc. raised USD 16.53 mn in Series D funding, led by Springboard Growth Capital, to expand its brand presence both online and in stores. The company plans to launch new product offerings in the near future and explore expansion into additional geographic markets by targeting urban areas with an emphasis on health trends. The recent funding will support these initiatives to enhance brand visibility and product availability in the marketplace.

## Funding rounds

- Series D, Jul 20, 2020, $17M — GingerBread Capital, Springboard Growth Capital, Medina Heights Capital Partners
- Series A, Jun 27, 2012, $5.9M — Verlinvest

## Investors

- Verlinvest — Series A
- GingerBread Capital (https://capitalatlas.ai/funds/gingerbread-capital) — Series D
- Springboard Growth Capital (https://capitalatlas.ai/funds/springboard-growth-capital) — Series D
- Medina Heights Capital Partners — Series D