# Hinge

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hinge

- Industry: Internet
- Headquarters: New York, US
- Website: www.hinge.co
- Total disclosed funding: $16M
- Latest round: Series A (Dec 11, 2014)
- Investors on record: 12

## About

Hinge Inc. is a dating application that focuses on fostering meaningful relationships among users. It prioritizes compatibility and encourages authentic interactions, aiming to help individuals find love and lasting connections.Founded in 2011 in New York, Hinge Inc. is a dating platform designed to facilitate serious relationships. The company was acquired by Match Group, Inc. in February 2019 after initially securing a majority stake in June 2018. Justin McLeod, a co-founder of the company, has a history in the tech and dating sectors and has played a significant role in Hinge's development. Hinge has raised a total of USD 12.00 mn through its Series A funding round led by Shasta Ventures and participated by Connect Ventures, Eniac Ventures, Great Oaks Venture Capital, and Lowercase Capital. The latest funding was secured on February 7, 2019, and represents the total amount raised to date.Hinge is a dating application designed to facilitate meaningful connections among users, driven by a commitment to help individuals find love and build lasting relationships. The platform utilizes a Nobel-Prize-winning algorithm that prioritizes compatibility, enabling users to engage in insightful conversations and go on promising dates rather than remaining engaged with the app. Hinge incorporates interactive prompts that allow users to express themselves authentically, thus enhancing the likelihood of generating genuine connections. The service is tailored primarily for individuals seeking serious relationships rather than casual encounters, targeting a demographic that spans various age groups looking for long-term partnerships. Hinge is available in multiple geographical markets, including the United States, Canada, the United Kingdom, Australia, and several European countries, catering to a diverse user base.Hinge generates revenue primarily through subscription-based services, offering users premium features designed to enhance their dating experience. The app operates on a freemium model, where users can access basic functionalities for free while premium tiers provide additional capabilities, such as advanced filters and unlimited likes. Standard pricing plans for subscription services typically include monthly, quarterly, and annual options, with higher engagement leading to increased conversion rates from free to paid users. Revenue is further bolstered through strategic partnerships and collaborations that may enhance the app's offerings and reach. Hinge's flagship service remains its core dating platform, which is central to its business model, focused on creating an effective environment for dating rather than fostering addictive usage patterns.Hinge Inc. plans to expand its services by developing new features aimed at enhancing user experience, although specific product launches or release dates have not been disclosed. The company intends to continue geographic expansion into additional markets, focusing on increasing its presence in Europe and Asia by the end of 2023. The recent funding of USD 12.00 mn will be utilized to support these growth initiatives, including product development and market entry strategies following its acquisition by Match Group, Inc.

## Funding rounds

- Series A, Dec 11, 2014, $12M — Shasta Ventures, Lowercase Capital, Eniac Ventures, Great Oaks Venture Capital, Connect Ventures
- Series A, Nov 4, 2013, $4M — 500 Global, Eniac Ventures, Great Oaks Venture Capital, Social Capital, Fortify Ventures, Red Swan Ventures, Graph Ventures, Militello Capital, Middleland Capital
- Seed, Mar 7, 2012, $0.1M — Fortify Ventures

## Investors

- Fortify Ventures (https://capitalatlas.ai/funds/fortify-ventures) — Seed, Series A
- 500 Global (https://capitalatlas.ai/funds/500-global) — Series A
- Eniac Ventures (https://capitalatlas.ai/funds/eniac-ventures) — Series A
- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Series A
- Social Capital (https://capitalatlas.ai/funds/social-capital) — Series A
- Red Swan Ventures (https://capitalatlas.ai/funds/red-swan-ventures) — Series A
- Graph Ventures (https://capitalatlas.ai/funds/graph-ventures) — Series A
- Militello Capital (https://capitalatlas.ai/funds/militello-capital) — Series A
- Middleland Capital — Series A
- Shasta Ventures (https://capitalatlas.ai/funds/shasta-ventures) — Series A
- Lowercase Capital (https://capitalatlas.ai/funds/lowercase-capital) — Series A
- Connect Ventures — Series A