# Hince

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hince

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.hince.co.kr
- Total disclosed funding: $13M
- Latest round: Series B (Jun 11, 2021)
- Investors on record: 5

## About

Based in Seoul, South Korea, and founded in 2018, Viva Wave Co., Ltd., doing business as Hince, operates as a cosmetics firm that offers beauty products that include lip balm and eyeshadows. In May 2021, VIVAWAVE Co., Ltd. raised KRW 10 billion in Series B funding from Mirae Asset Venture Investment, Premier Partners, and CJ Olive Young Co., Ltd. As of 2023, the company’s CEO is Heo Jaeseok.

Viva Wave manufactures and sells beauty products, mainly lip balm, lipsticks, and eyeshadows. The company’s product line includes true dimension layering cheek, true dimension radiance balm, mood enhancer water liquid glow, mood enhancer sheer, second skin hydrating primer, and many more. The firm sells all its products through its e-commerce platform.

## Funding rounds

- Series B, Jun 11, 2021, $9M — Mirae Asset Venture Investment, Premier Partners, CJ Olive Young
- Series A, Jan 8, 2020, $4.3M — Smilegate Investment, Hana Ventures

## Investors

- Smilegate Investment (https://capitalatlas.ai/funds/smilegate-investment) — Series A
- Hana Ventures — Series A
- Mirae Asset Venture Investment (https://capitalatlas.ai/funds/mirae-asset-venture-investment) — Series B
- Premier Partners (https://capitalatlas.ai/funds/premier-partners) — Series B
- CJ Olive Young — Series B