# HIMNANDA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/himnanda

- Industry: Food
- Headquarters: Seongnam, South Korea
- Website: www.himnanda.co.kr
- Latest round: Seed (Apr 5, 2021)
- Investors on record: 2

## About

Himnanda is a South Korean company specializing in premium burgers that utilize innovative K-Food bio-technology to enhance freshness and quality for health-conscious consumers.Founded in 2015 in Seongnam, South Korea, Himnanda focuses on creating unique burger offerings that resonate with local tastes. The company has engaged in two significant deals, with their most recent funding round on December 17, 2021, where they raised KRW 1 billion from Woori Bank, bringing the total amount raised to KRW 1 billion. The founder's background is not publicly detailed.Himnanda offers a range of premium burgers that leverage K-Food bio-technology to ensure the freshness and quality of their beef patties. Their menu includes options such as the Grilled Onion Burger, Chicken Breast Burger, Mac and Cheese Burger, Mushroom Cheese Burger, Himnanda Cheeseburger, and Himnanda Bulls Burger. The products are designed for health-conscious consumers, utilizing traditional Korean fermentation techniques to enhance flavors while maintaining the quality of the ingredients. Himnanda primarily serves the South Korean market, catering to a diverse clientele, including everyday consumers and franchise partners.Himnanda generates revenue through a franchise model, which enables franchisees to operate under its brand while receiving operational and marketing support. Revenue comes from direct sales in physical locations, where customers purchase burgers and various menu items. Pricing for menu items is determined through franchise agreements, reflecting local market conditions, which ensures competitive positioning in the fast-food sector. The supportive framework provided to franchisees fosters long-term relationships with both partners and consumers.Himnanda plans to utilize the KRW 1 billion raised in December 2021 to expand its product line and explore new market opportunities. Upcoming product innovations are in development, focusing on enhancing their menu offerings. Additionally, the company aims to enter new geographic regions, though specific locations and timelines for this expansion have yet to be disclosed.

## Funding rounds

- Seed, Apr 5, 2021 — East Gate Partners, Strong Ventures

## Investors

- East Gate Partners (https://capitalatlas.ai/funds/east-gate-partners) — Seed
- Strong Ventures (https://capitalatlas.ai/funds/strong-ventures) — Seed
