# Hilma

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hilma

- Industry: Consumer Products
- Headquarters: Boston, US
- Website: www.join-hilma.com
- Total disclosed funding: $3M
- Latest round: Seed (Sep 8, 2022)
- Investors on record: 1

## About

Based in Massachusetts, US, and founded in 2019 by its CEO, Brooke Torres, Hilma, operates as a provider of running shoes using mass personalization and new fit technology for women. In September 2022, Hilma raised USD 3 million in seed funding led by Brand Foundry Ventures. The former president of Nike, Jeanne Jackson, Rothy's cofounder, Roth Martin, and various other notable individual investors also participated.

The company offers customized shoes for women using fit models and fit predictors that allow users to get the correct style and shoe size for their foot shape and experience with other shoe brands. The company also provides online consultations to understand customer preferences, experience, and body measurements.

The company generates revenue by selling its shoes for USD 159.

The company plans to launch its shoes in October 2022.

## Funding rounds

- Seed, Sep 8, 2022, $3M — Brand Foundry Ventures

## Investors

- Brand Foundry Ventures (https://capitalatlas.ai/funds/brand-foundry-ventures) — Seed