# HijUp

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hijup

- Industry: Internet
- Headquarters: Jakarta, Indonesia
- Website: www.hijup.com
- Latest round: Seed (Jan 31, 2017)
- Investors on record: 5

## About

HijUp is a leading online platform dedicated to providing stylish modest fashion, particularly women's apparel, catering to the needs of modern Muslim women seeking fashionable yet modest clothing options.Founded in 2011 by Diajeng Lestari, HijUp operates from Jakarta, Indonesia. The company focuses on offering modest fashion and has successfully completed three funding deals, with the most recent in January 2017. Their CEO is Bima Laga.HIJUP specializes in a diverse range of modest fashion offerings, primarily focusing on women's apparel such as scarves, tunics, and long dresses. These products cater to the growing demand for stylish yet modest clothing options among Muslim women, providing fashionable solutions for everyday wear, special occasions, and religious events. HIJUP's unique selling proposition lies in its ability to blend contemporary trends with traditional styles, ensuring that their garments resonate with their target audience. The company serves a broad customer base across various geographical markets, including Southeast Asia, the Middle East, and parts of Europe, thereby addressing the cultural and aesthetic preferences of women in these regions. With a commitment to expanding their reach, HIJUP continues to innovate and introduce new collections that align with consumer trends, evidenced by their regular launch of new products.HIJUP generates revenue primarily through direct-to-consumer sales, facilitated via their online platform, which allows customers to purchase their products directly. The transaction structure is designed to accommodate individual buyers, ensuring a seamless shopping experience for consumers seeking trendy modest clothing. While specific pricing details for their product offerings have not been disclosed, customers typically engage with various promotions, including seasonal sales and exclusive collections that enhance value. The company's flagship offerings, such as their exclusive tunics and dresses, contribute significantly to their sales, attracting a loyal customer base that appreciates both quality and design. The business model effectively captures demand in the modest fashion segment, supported by strategic marketing initiatives and a strong online presence.In 2017, HijUp raised an undisclosed amount of Seed funding from new investor IndoGen Capital. The company is focused on expanding its product lines and plans to launch new collections that cater to evolving consumer preferences. Moreover, HijUp aims to enter new markets in the Middle East and Europe by the end of 2023, leveraging its recent funding to support these initiatives, enhance its online presence, and optimize its supply chain operations.

## Funding rounds

- Seed, Jan 31, 2017 — IndoGen Capital
- Seed, Jul 23, 2015 — 500 Global, Pegasus Tech Ventures, Emtek Medika Corpora
- Seed, Feb 5, 2015 — 500 Global, Pegasus Tech Ventures, Skystar Finance

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Pegasus Tech Ventures (https://capitalatlas.ai/funds/pegasus-tech-ventures) — Seed
- Skystar Finance (https://capitalatlas.ai/funds/skystar-finance) — Seed
- Emtek Medika Corpora — Seed
- IndoGen Capital (https://capitalatlas.ai/funds/indogen-capital) — Seed