# Hiip Company

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hiip-company

- Industry: Software
- Headquarters: Ho Chi Minh City, Vietnam
- Website: hiip.asia
- Total disclosed funding: $3.9M
- Latest round: Series A (May 24, 2023)
- Investors on record: 8

## About

Hiip Company Limited is a leading influencer marketing firm specializing in e-commerce solutions that enhance brand visibility and consumer engagement across multiple Southeast Asian markets.Founded in 2016, Hiip Company Limited is based in Ho Chi Minh City, Vietnam, and operates an advanced influencer marketing platform. The firm has successfully completed three deals, with its most recent funding round being a Series A on May 24, 2023, raising USD 3.85 mn, led by Vnet Capital and including other notable investors. Eric Rosenkranz and Phi Nguyen are recognized as founders, with Cecilia Cheng serving as the current CEO. The company is privately held without known subsidiaries or parent companies.Hiip specializes in influencer marketing and e-commerce solutions, offering a comprehensive suite of services designed to enhance brand visibility and consumer engagement. The company's core products include an advanced influencer marketing platform leveraging machine learning, image recognition, and natural language processing to facilitate the identification and management of influencers tailored to specific marketing campaigns. Hiip connects brands with a vast network of over 3 million global influencers, reaching billions of potential consumers. The company operates across six key Southeast Asian markets, including Singapore, Malaysia, Vietnam, Thailand, Indonesia, and the Philippines, serving diverse sectors such as beauty, FMCG, retail, healthcare, and banking.In the most recent year, Hiip reported revenue of USD 2,930,618.50 and an EBITDA of USD -20,404.40. The company generates revenue through partnerships and direct-to-consumer transactions, primarily via its influencer marketing platform. More than 1,000 brands utilize Hiip's services for effective campaign management. The pricing structure is tailored to individual client needs, reflecting the scale of their marketing efforts and promoting sustained engagement and brand loyalty.Hiip Company Limited plans to utilize the USD 3.85 mn raised in the Series A funding to enhance its platform and expand into new markets. The company aims to launch new products that will further improve its influencer marketing capabilities. Specific geographic regions targeted for expansion include Thailand and Indonesia, with plans to initiate these efforts by the end of 2023. The Series A funding values the company at USD 4.53 mn post-money, positioning it for strategic growth in the competitive influencer marketing landscape.

## Funding rounds

- Series A, May 24, 2023, $3.9M — Expara, 500 Global, Japan Strategic Capital, Vulpes Investment Management, Vnet Capital, Rentracks Co., Ltd., AME Technology Public Company Limited
- Seed, Sep 14, 2017 — Expara, 500 Global, Cocoon Capital

## Investors

- Expara (https://capitalatlas.ai/funds/expara) — Seed, Series A
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed, Series A
- Cocoon Capital (https://capitalatlas.ai/funds/cocoon-capital) — Seed
- Japan Strategic Capital (https://capitalatlas.ai/funds/japan-strategic-capital) — Series A
- Vulpes Investment Management (https://capitalatlas.ai/funds/vulpes-investment-management) — Series A
- Vnet Capital (https://capitalatlas.ai/funds/vnet-capital) — Series A
- Rentracks Co., Ltd. — Series A
- AME Technology Public Company Limited — Series A