# HighSpot

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/highspot

- Industry: Software
- Headquarters: Seattle, US
- Website: www.highspot.com/
- Total disclosed funding: $650M
- Latest round: Series F (Dec 30, 2021)
- Investors on record: 10

## About

Based in Washington, US, and founded in 2012 by David Wortendyke, Oliver Sharp, Robert Wahbe, and Scot Gellock, HighSpot, Inc. operates as a developer of a sales engagement platform designed to improve content optimization. The company's platform offers flexible content management combined with semantic search, intelligent recommendations, and customer relationship management integration, enabling businesses to engage more effectively with customers, drive increased revenue and customer satisfaction. Highspot has earned perennial recognition on Fortune Magazine's and Glassdoor's Best Places to Work lists. In February 2026, HighSpot, Inc., a portfolio company of B Capital, Bain & Company, D1 Capital Partners, ICONIQ Capital, Madrona Venture Group, OpenView, Salesforce Ventures, Sapphire Ventures, Shasta Ventures, and Tiger Global Management, agreed to merge with Seismic Software, Inc., a portfolio company of Ameriprise Financial, General Atlantic, Jackson Square Ventures, JMI Equity, Lightspeed Venture Partners, Permira, SG Growth Capital, and T. Rowe Price, and will operate under the name Seismic Software, Inc. Financial terms of the transaction were not disclosed. 

Highspot provides a sales enablement platform that gives revenue teams a single solution to elevate customer conversations and drive repeatable revenue, bringing together native content and guidance, training and coaching, and engagement intelligence – all supported by actionable analytics. The company serves Aetna, a CVS Health company; DocuSign, Dow Jones, General Motors, Nestle, Twitter, Verizon Media, and many more. The February 2026 merger aims to bring together two complementary enablement platforms to accelerate innovation and deliver a comprehensive artificial intelligence-powered revenue performance platform for go-to-market teams.

## Funding rounds

- Series F, Dec 30, 2021, $248M — Madrona Venture Group, Sapphire Ventures, Tiger Global Management, ICONIQ Capital, Salesforce Ventures, B Capital, D1 Capital Partners
- Series E, Feb 12, 2021, $200M — Shasta Ventures, Madrona Venture Group, Sapphire Ventures, OpenView, Tiger Global Management, ICONIQ Capital, Salesforce Ventures, Bain & Company
- Series D, Nov 20, 2019, $75M — Madrona Venture Group, Sapphire Ventures, OpenView, ICONIQ Capital, Salesforce Ventures
- Series D, Oct 30, 2019, $7.5M — Shasta Ventures, Madrona Venture Group, Sapphire Ventures, OpenView, ICONIQ Capital, Salesforce Ventures
- Series D, May 24, 2019, $60M — Shasta Ventures, Madrona Venture Group, Sapphire Ventures, OpenView, ICONIQ Capital, Salesforce Ventures
- Series C, Sep 21, 2018, $35M — Shasta Ventures, Madrona Venture Group, OpenView, Salesforce Ventures
- Series B, Jun 9, 2017, $15M — Shasta Ventures, Madrona Venture Group, Salesforce Ventures
- Series A, Oct 24, 2014, $9.7M — Madrona Venture Group

## Investors

- Madrona Venture Group (https://capitalatlas.ai/funds/madrona-venture-group) — Series A, Series B, Series C, Series D, Series E, Series F
- Shasta Ventures (https://capitalatlas.ai/funds/shasta-ventures) — Series B, Series C, Series D, Series E
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series B, Series C, Series D, Series E, Series F
- OpenView (https://capitalatlas.ai/funds/openview) — Series C, Series D, Series E
- Sapphire Ventures (https://capitalatlas.ai/funds/sapphire-ventures) — Series D, Series E, Series F
- ICONIQ Capital (https://capitalatlas.ai/funds/iconiq-capital) — Series D, Series E, Series F
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series E, Series F
- Bain & Company — Series E
- B Capital (https://capitalatlas.ai/funds/b-capital) — Series F
- D1 Capital Partners (https://capitalatlas.ai/funds/d1-capital-partners) — Series F