# HighRoads

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/highroads

- Industry: Software
- Headquarters: Woburn, US
- Website: www.highroads.com
- Total disclosed funding: $17M
- Latest round: Series C (Jun 25, 2007)
- Investors on record: 5

## About

HighRoads, Inc. provides a specialized platform that enhances operational efficiency for health plans. Its innovative solutions focus on data management, compliance, and product lifecycle management within the healthcare sector.Founded in 1999 and headquartered in Woburn, US, HighRoads, Inc. focuses on streamlining health plan operations. The company underwent a strategic pivot when the Employer Technology Division was acquired by Enrollment Advisors, LLC in October 2015. HighRoads has executed 11 deals since its inception, with the most recent funding round occurring in October 2015, where the company raised USD 3.02 mn, marking the total amount raised at USD 3.02 mn. The founder's specific history is not disclosed.HighRoads offers a specialized platform known as P2A, designed to streamline and optimize operations for health plans. The core functionalities of P2A include centralized data management, automated document generation, product lifecycle management, and sales enablement. This platform aims to reduce administrative costs and improve operational efficiency by automating manual processes, thereby allowing health plans to create, sell, and manage their products more effectively. The company primarily serves commercial health plans and government-sponsored health operations, focusing on clients in the United States. By leveraging P2A, health plans can enhance their scalability, ensure compliance with regulatory requirements, and meet diverse member health needs rapidly and accurately.HighRoads generates revenue through a subscription model, where clients pay for access to its P2A platform and its associated functionalities. The business structure emphasizes B2B transactions, with health plans utilizing the platform to enhance their product offerings and operational processes. The pricing structure for the services is based on the specific needs and scale of the client, often involving tiered subscription plans that accommodate varying levels of service from basic to advanced functionalities. HighRoads' flagship product, P2A, plays a pivotal role in this revenue model, as it is integral to the value proposition offered to clients seeking to improve efficiency and market responsiveness. The company's focus on long-term partnerships with regional and national health plans further reinforces its revenue generation strategy, as it fosters ongoing client relationships and recurring revenue streams.HighRoads is focused on expanding its product offerings and enhancing its platform capabilities. Although specific upcoming products have not been detailed, the company is actively seeking to broaden its reach in the healthcare market. HighRoads aims to explore new geographic regions, specifically targeting increased market penetration within the United States. The recent funding of USD 3.02 mn will be utilized to support these initiatives and facilitate strategic partnerships, ultimately enhancing the efficiency and effectiveness of their services.

## Funding rounds

- Series C, Jun 25, 2007, $9M — Adams, Harkness & Hill Technology Ventures, Kodiak Venture Partners, ABS Ventures, Egan Managed Capital
- Series B, Dec 5, 2005, $8M — Adams, Harkness & Hill Technology Ventures, RBC Capital Markets, Kodiak Venture Partners, Egan Managed Capital

## Investors

- Adams, Harkness & Hill Technology Ventures (https://capitalatlas.ai/funds/adams-harkness-hill-technology-ventures) — Series B, Series C
- RBC Capital Markets (https://capitalatlas.ai/funds/rbc-capital-markets) — Series B
- Kodiak Venture Partners (https://capitalatlas.ai/funds/kodiak-venture-partners) — Series B, Series C
- Egan Managed Capital (https://capitalatlas.ai/funds/egan-managed-capital) — Series B, Series C
- ABS Ventures (https://capitalatlas.ai/funds/abs-ventures) — Series C