# Highlight Insights

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/highlight-insights

- Industry: Software
- Headquarters: New York, US
- Website: www.letshighlight.com
- Total disclosed funding: $31M
- Latest round: Series A (Aug 30, 2023)
- Investors on record: 9

## About

Based in New York, US, and founded in 2020 by its CEO, Dana Kim, and CPTO, Ethan Kellough, Highlight Insights, Inc. formerly known as Showcase, operates as a provider of an online platform for in-home user testing to generate consumer insights. In August 2023, Highlight Insights, Inc. raised USD 10.21 million in series A funding co-led by Acre Venture Partners and returning investor HearstLab, with participation from Ingeborg Investments, GS Futures, and individual investors.

Highlight Insights, Inc. assists products by providing an in-home product testing platform that allows product developers and marketers to conduct research. It helps brands manage their research goals directly and highlights efficiencies from recruiting to the data set, including all the logistics of getting products into the hands of their target customers. The company's client base includes Partake, Avec, Sakara, Nestle, P & G, and Estee Lauder.

Highlight Insights, Inc. generates revenue through its subscription package starting at USD 59 per test.

The company plans to use the funding to increase business and its research and development activities.

## Funding rounds

- Series A, Aug 30, 2023, $10M — Acre Venture Partners, GS Futures, HearstLab, Ingeborg Investments
- Series A, May 15, 2023, $12M — Alumni Ventures Group
- Seed, Oct 27, 2021, $7.6M — First Round Capital, Alumni Ventures Group, Sixers Innovation Lab, Operator Partners, Scribble Ventures, HearstLab
- Seed, Oct 8, 2020, $0.8M — Sixers Innovation Lab, HearstLab

## Investors

- Sixers Innovation Lab (https://capitalatlas.ai/funds/sixers-innovation-lab) — Seed
- HearstLab (https://capitalatlas.ai/funds/hearstlab) — Seed, Series A
- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Seed
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Seed, Series A
- Operator Partners — Seed
- Scribble Ventures (https://capitalatlas.ai/funds/scribble-ventures) — Seed
- Acre Venture Partners (https://capitalatlas.ai/funds/acre-venture-partners) — Series A
- GS Futures (https://capitalatlas.ai/funds/gs-futures) — Series A
- Ingeborg Investments (https://capitalatlas.ai/funds/ingeborg-investments) — Series A