# HighLevel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/highlevel

- Industry: Software
- Headquarters: Dallas, US
- Website: www.gohighlevel.com
- Total disclosed funding: $60M
- Latest round: Series A (Nov 4, 2021)
- Investors on record: 1

## About

Based in Texas, US, and co-founded by Shaun Clark (CEO), Varun Vairavan, and Robin Alex in 2018, HighLevel Inc. operates as a software-as-a-service (SaaS) company offering an AI platform that provides tools, support, and resources needed by small businesses to excel in marketing and sales endeavors. In April 2024, the firm raised growth funding from investor General Atlantic. As of May 2024, the firm has a customer base of 60,000, serving over 1.4 million businesses, facilitating over 622 million leads, and nurturing over 14.7 billion conversations.

The company’s all-in-one platform offers lead capture tools for creating full websites, funnels & landing pages, drag & drop surveys and forms, online appointment scheduling, digital marketing engine through landing pages, surveys, forms, calendars, inbound phone system, and tools to collect payments, schedule appointments, and track analytics. HighLevel also supports businesses to nurture leads into customers through multi-channel follow-up campaigns by automated engaging follow-ups and engaged responses from leads. Additionally, the company supports its clients in creating membership areas, managing workflow and pipeline, collecting customer payments, the white label of the desktop application, analytics and reports, and 24/7 multi-channel support.

HighLevel generates revenue by offering its SaaS platform under different subscription plans such as the Starter plan at USD 97 per month and the Unlimited Plan at USD 297 per month. The firm also offers different features such as CRM and Pipeline management at USD 99 per month, unlimited sales funnel at USD 197 per month, website builder at USD 29 per month, etc.

The company plans to utilize the April 2024 funding for its growth and innovation initiatives across products and AI.

## Funding rounds

- Series A, Nov 4, 2021, $60M — PeakEquity Partners

## Investors

- PeakEquity Partners (https://capitalatlas.ai/funds/peakequity-partners) — Series A