# High Time Foods

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/high-time-foods

- Industry: Food
- Headquarters: Boston, US
- Website: www.hightimefoods.com
- Total disclosed funding: $1.2M
- Latest round: Seed (May 8, 2025)
- Investors on record: 1

## About

High Time Foods offers a protein-rich, preservative-free mix that enhances various dishes, catering to health-conscious consumers and diverse culinary needs.High Time Foods, founded in 2022 in Boston, US, specializes in plant-based protein solutions. The company has successfully completed 1 deal to date, with the most recent funding round on May 8, 2025. In this Seed round, they raised USD 1.2 mn led by Avaana Capital. The founder has not been disclosed in the available information.High Time Foods specializes in providing a protein-rich, preservative-free mix designed to enhance a variety of dishes, facilitating the incorporation of plant-based protein into diverse culinary styles. Their flagship product serves as a versatile base, allowing chefs, caterers, distributors, and food manufacturers to create a wide range of meals, from traditional Indian snacks like samosas and tikkis to global favorites such as tacos and pasta. The mix is unique in that it requires no refrigeration, making it suitable for HORECA (Hotels, Restaurants, and Catering) environments and adaptable to various cooking techniques. High Time Foods primarily targets markets in India and other regions with a growing demand for nutritious and sustainable food options, catering to health-conscious consumers looking for accessible protein sources. The product's flexibility in cuisine makes it appealing to a diverse clientele across culinary sectors.High Time Foods generates revenue through direct sales to food service establishments, distributors, and retailers, leveraging a B2B sales model focused on bulk transactions. This structure facilitates partnerships with chefs and food manufacturers who seek innovative protein solutions for their menus. While specific pricing plans are not disclosed, the revenue model involves tiered pricing based on order volume, enabling clients to purchase the protein mix in quantities that suit their operational needs. The company’s commitment to providing affordable, nutritious plant-based proteins aligns with its mission to expand access to quality food products, ensuring a steady demand from both established and emerging culinary markets. Their approach fosters long-term client relationships, enhancing both customer loyalty and revenue stability.In May 2025, High Time Foods raised USD 1.2 mn in Seed funding led by Avaana Capital, which will be utilized for product development, team expansion, and market reach enhancement in India and the US. The company plans to launch new products aimed at diversifying its offerings in the next year, while also targeting the burgeoning market for nutritious food options in North America and Asia by 2026.

## Funding rounds

- Seed, May 8, 2025, $1.2M — Avaana Capital

## Investors

- Avaana Capital (https://capitalatlas.ai/funds/avaana-capital) — Seed