# High School Esports

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/high-school-esports

- Industry: Travel & Leisure
- Headquarters: Kansas City, US
- Website: www.generationesports.com
- Total disclosed funding: $11M
- Latest round: Series A (Mar 1, 2021)
- Investors on record: 2

## About

High School Esports, Inc. empowers educational institutions by integrating esports into curricula, enhancing student engagement through competitive gaming and educational resources.Founded in 2012 and headquartered in Kansas City, US, High School Esports, Inc. specializes in educational esports solutions. The company's founders are Aaron Hawkey, Mason Mullenioux, and Trevor Jensen, with Mason Mullenioux serving as CEO. The firm raised USD 10.8 mn in Series A funding on March 1, 2021, led by Altos Ventures with participation from FJ Labs, bringing the total amount raised to USD 10.8 mn.Generation Esports offers a comprehensive suite of products and services designed to facilitate competitive gaming and educational integration of esports. At the core of their offerings is the Gaming Concepts platform, which has been downloaded over 400,000 times in more than 40 countries. This platform provides resources and curricula aimed at integrating esports into educational settings, promoting digital citizenship, career readiness, and mental wellness through structured lessons. With a user base exceeding 200,000 registered users and partnerships with over 5,000 schools, Generation Esports focuses on fostering community engagement among students aged 13 to 18. The company's services are utilized primarily in North America, Europe, and Asia, catering to schools and educational institutions seeking to enhance their curriculum with esports-related content.Generation Esports generates revenue primarily through partnerships with educational institutions and through subscription models associated with their Gaming Concepts platform. Schools that integrate this platform into their curricula participate in annual partnerships, which include access to various educational resources, support for esports competitions, and training materials designed to enhance the student experience. Revenue streams are structured around these educational partnerships, with potential tiered subscription plans available based on the size and needs of the student population. Additionally, Generation Esports offers specialized programs that further monetize their services, such as competitive leagues and events for high school and middle school students.In March 2021, High School Esports, Inc. raised USD 10.8 mn in Series A funding led by Altos Ventures to support multiple community and student esports initiatives, including the High School Esports League (HSEL). The company plans to expand its offerings with additional products aimed at enhancing educational gaming experiences and intends to target new geographic regions in North America and Europe by 2023.

## Funding rounds

- Series A, Mar 1, 2021, $11M — Altos Ventures, FJ Labs

## Investors

- Altos Ventures (https://capitalatlas.ai/funds/altos-ventures) — Series A
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series A