# Hi Mama

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hi-mama

- Industry: Internet
- Headquarters: Toronto, Canada
- Website: www.himama.com
- Total disclosed funding: $5.4M
- Latest round: Series A (Apr 9, 2019)
- Investors on record: 1

## About

HiMama Inc. is a cloud-based platform that enhances early childhood education by facilitating communication between educators and parents, ensuring a collaborative approach to child development.Founded in 2012 and headquartered in Toronto, Canada, HiMama Inc. offers a solution that connects early childhood educators with parents. Alana Frome is the founder, and the company has successfully completed 2 deals, with the most recent funding round occurring on November 18, 2021. This round, a GROWTH round led by Bain Capital, raised CAD 70 million, with participation from BDC Capital and Round13 Capital. The total amount raised by the company stands at CAD 70 million.HiMama offers a comprehensive platform designed to enhance early childhood education. Its core product is a cloud-based app that streamlines communication between educators and parents, providing features such as daily reports, learning assessments, and photo sharing. This service targets childcare centers, preschools, and family child care providers, aiming to improve parental engagement and support child development. HiMama’s customer base includes educators and administrators across North America, particularly in urban centers, as well as educational institutions in the United Kingdom and Australia.HiMama generates revenue through a subscription-based model aimed at childcare providers and educational institutions. Customers pay monthly or annual fees to access the platform's features, which vary by tier. Larger childcare centers may subscribe to premium plans offering advanced reporting and analytics tools, while smaller providers might choose basic packages. The company also explores partnerships with educational organizations to enhance offerings, ensuring steady renewal subscriptions as clients continue to access essential resources.In November 2021, Hi Mama Inc. raised CAD 70 million in growth funding to expand its reach to additional childcare centers in Canada and the US. The company plans to invest further in product development and is exploring opportunities for growth through acquisitions. These strategic initiatives aim to broaden their footprint in the early childhood education sector.

## Funding rounds

- Series A, Apr 9, 2019, $5.4M — Round13 Capital

## Investors

- Round13 Capital (https://capitalatlas.ai/funds/round13-capital) — Series A