# Hi Auto

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hi-auto

- Industry: Software
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.hi.auto
- Total disclosed funding: $15M
- Latest round: Series A (Apr 2, 2025)
- Investors on record: 4

## About

Hi Auto Ltd. is an Israeli company focused on developing advanced AI-driven conversational systems for the quick-service restaurant (QSR) industry, enhancing order processing efficiency and customer engagement.Founded in 2019 in Tel Aviv-Yafo, Israel, Hi Auto Ltd. specializes in conversational AI solutions tailored for QSRs. The company has raised USD 15.00 mn in Series A funding on April 2, 2025, from investors including Vasuki Tech Fund and Delek Motors, among others. The founders, Eyal Shapira and Roy Baharav, have a history of innovation in technology.Hi Auto specializes in providing advanced conversational AI systems tailored for quick-service restaurants (QSRs). Their core product leverages a unique hybrid approach that combines proprietary AI technology with human supervision, achieving an order accuracy rate of 94%. This technology is designed to enhance the efficiency of drive-thru operations by processing orders quickly, handling complex requests, and upselling additional items such as fries or drinks. Hi Auto has successfully deployed its systems in nearly 1,000 locations across various regions in the United States, focusing on improving customer service, reducing wait times, and maximizing order value. The end-users of Hi Auto's services are primarily fast-food chains and other QSR establishments seeking to innovate their ordering systems and improve the overall customer experience.The revenue model for Hi Auto is structured around B2B transactions with QSR clients, where the company provides its conversational AI solutions as a service. Clients typically engage with Hi Auto through partnership agreements that may involve ongoing subscriptions for software access and support. Each deployment of Hi Auto's AI technology typically includes an initial setup fee, followed by a recurring fee for continued service and updates. This structure allows clients to benefit from Hi Auto's technology while ensuring a consistent revenue stream for the company. Specific pricing details for individual products and services are established during client negotiations, focusing on customization and scalability to meet the specific operational needs of each restaurant.Hi Auto plans to utilize its recent USD 15.00 mn Series A funding to enhance its product offerings and expand operations, targeting partnerships with major QSR brands. The company is actively developing new features for its AI systems to improve user experience and expects to release these innovations in the upcoming year. Additionally, Hi Auto aims to penetrate new geographic markets, particularly focusing on regions within North America and Europe, by the end of 2026.

## Funding rounds

- Series A, Apr 2, 2025, $15M — Allied Holdings, Delek Motors, Vasuki Tech Fund, Goldbell Investments

## Investors

- Allied Holdings — Series A
- Delek Motors — Series A
- Vasuki Tech Fund (https://capitalatlas.ai/funds/vasuki-tech-fund) — Series A
- Goldbell Investments (https://capitalatlas.ai/funds/goldbell-investments) — Series A