# Heyone

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/heyone

- Industry: Consumer Products
- Headquarters: Chengdu, China
- Website: www.heyoneglobal.com/
- Latest round: Series A (Dec 31, 2025)
- Investors on record: 2

## About

Heyone is a collectible toy company based in Chengdu, China, specializing in blind box figures and plush dolls that engage collectors through themed series and surprise elements.Founded in 2022 in Chengdu, China, Heyone operates in the designer toy industry. The company is known for its innovative collectible products and has successfully completed one funding deal. Details about any strategic pivots or subsidiaries are not specified.Heyone specializes in the creation and sale of collectible blind box figures and plush dolls, marketed under the brands OZAI and MIMI. Their offerings include themed series like the MIMI Leisurely Elf Series and the OZAI Framed in Memory series, which cater to enthusiasts of all ages. These products are designed to offer an element of surprise, appealing to collectors by providing randomly selected items from each series. Heyone's clientele consists of individual collectors purchasing directly from their online store, as well as retail partners distributing their products globally, with significant sales in North America, Europe, and Asia.Heyone generates revenue through direct-to-consumer sales on its official website and through partnerships with retailers and wholesalers. Their blind boxes are priced between CNY 11.90 and CNY 18.90 for individual items, with options for bulk purchases that include full boxes for a comprehensive selection. The company promotes a risk-free purchasing strategy with a money-back guarantee, along with campaigns such as discounts for first-time subscribers to enhance customer engagement and encourage repeat purchases.In December 2025, Heyone raised over CNY 100 million in Series A funding led by Jinding Capital, with participation from Vertex Ventures China. The company plans to utilize this funding to integrate online and offline sales channels, expand its operations in overseas markets, and support the development and commercialization of additional original IP-based designer toy products. Heyone aims to launch new products by the end of 2025 and is targeting expansion into various international markets to enhance its global footprint.

## Funding rounds

- Series A, Dec 31, 2025 — Vertex Ventures China, Jinding Capital

## Investors

- Vertex Ventures China (https://capitalatlas.ai/funds/vertex-ventures-china) — Series A
- Jinding Capital (https://capitalatlas.ai/funds/jinding-capital) — Series A