# HEYMAMA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/heymama

- Industry: Healthcare IT
- Headquarters: Seoul, South Korea
- Website: www.thefamilylab.co.kr
- Total disclosed funding: $0.1M
- Latest round: Seed (Jan 26, 2022)
- Investors on record: 4

## About

Based in South Korea, HEYMAMA is a company that specializes in enhancing family relationships through innovative educational programs and workshops.Founded in 2017 and headquartered in Seoul, South Korea, HEYMAMA focuses on providing services to improve family dynamics. The company has successfully raised funds, including KRW 100.000 mn in a SEED round on January 26, 2022, from investors such as Daewon Co., Ltd. and The Invention Lab. HEYMAMA has completed a total of 3 deals to date.The Family Lab offers a range of innovative products and services designed to enhance familial relationships and well-being. Their core offerings include workshops and educational programs focused on parenting, communication, and emotional intelligence, aimed at equipping families with the tools necessary to navigate challenges in their interactions. These programs effectively address issues such as conflict resolution, emotional regulation, and strengthening bonds among family members. The company serves a diverse client base, which includes parents, educators, and community organizations, primarily in urban regions across South Korea and select international markets.The Family Lab's revenue streams are primarily generated through a subscription model for their educational programs and workshops, where clients pay for access to various resources and sessions aimed at family enhancement. These transactions typically occur on a B2C basis, allowing families to directly engage with the company’s offerings. The pricing structure includes tiered subscription plans, enabling customers to choose from basic to premium packages that may include exclusive content, one-on-one coaching sessions, and access to specialized workshops. Additionally, the firm collaborates with educational institutions and community organizations, creating partnerships that further expand their reach and impact.HEYMAMA plans to utilize the recent SEED funding raised on January 26, 2022, to develop new educational programs and expand into additional markets. The company is targeting metropolitan areas in North America and Europe for growth, with the aim of launching these initiatives by late 2023. This funding will be essential in supporting the design and implementation of new products that enhance their service offerings.

## Funding rounds

- Seed, Jan 26, 2022 — Bluepoint Partners
- Seed, Feb 10, 2021 — Hana Ventures, The Invention Lab, DAEWON CO., LTD.
- Seed, Oct 1, 2020, $0.1M — The Invention Lab, DAEWON CO., LTD.

## Investors

- The Invention Lab (https://capitalatlas.ai/funds/the-invention-lab) — Seed
- DAEWON CO., LTD. — Seed
- Hana Ventures — Seed
- Bluepoint Partners (https://capitalatlas.ai/funds/bluepoint-partners) — Seed