# Heyday Wellness

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/heyday-wellness

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.heydayskincare.com
- Total disclosed funding: $44M
- Latest round: Series B (Dec 14, 2022)
- Investors on record: 6

## About

Heyday Wellness LLC is a US-based company specializing in personalized skincare solutions and expert facial treatments designed for diverse skin types and needs.Founded in 2015 in New York, Heyday Wellness LLC provides customized skincare solutions through expert facial treatments. The company's founders include Elena Levkina, Iain Wilson, Michael Pollak, Olivia Chier, and Sherry Ac. Andy Taylor serves as the CEO. In December 2022, the company successfully raised USD 12 mn in a Series B funding round led by Level 5 Capital Partners, marking a significant milestone in their funding journey. To date, they have completed five deals.Heyday Skincare specializes in expert facial treatments and personalized skincare solutions designed to cater to diverse skin types and needs. Their core offerings include customized facials that begin with an in-depth skin analysis, allowing Licensed Estheticians to create tailored treatments using proprietary, professional-grade products. With over 125 facial formula combinations, each treatment evolves alongside the client’s skin, ensuring targeted enhancements for continuous improvement. The company primarily serves individual clients seeking skincare solutions through in-person appointments at their various locations across the United States, particularly in urban markets such as New York, Los Angeles, and Chicago. By equipping clients with personalized at-home skincare routines, Heyday aims to address long-term skincare goals while promoting ongoing client engagement and education.Heyday Skincare generates revenue through direct-to-consumer transactions, primarily via facial treatment services and a curated selection of skincare products available for purchase in-store and online. Clients may choose from various service options, including basic 50-minute facials and specialized laser facial treatments, which are priced to reflect the bespoke nature of the services. In addition to one-time facial appointments, the company offers membership options that provide clients with discounts and perks, facilitating ongoing skin care engagement. By fostering a community of loyal customers, Heyday Skincare maintains a recurring revenue stream through its memberships, alongside individual transactions that support their overall service and product offerings.In December 2022, Heyday Wellness LLC, led by returning investor Level 5 Capital Partners, raised USD 12 mn in a Series B funding round. The company plans to utilize this funding to support its franchise expansion and improve consumer experience through product and service innovation. Future initiatives include launching new skincare products and expanding into markets beyond their current urban locations, with specific targets for growth in additional states by the end of 2023.

## Funding rounds

- Series B, Dec 14, 2022, $12M — Level 5 Capital Partners
- Series B, Feb 23, 2021, $21M — Lerer Hippeau Ventures, Fifth Wall Ventures, Level 5 Capital Partners
- Series A, Nov 13, 2018, $8M — Lerer Hippeau Ventures, CircleUp, Brainchild Holdings, Fifth Wall Ventures, Beliade
- Seed, Nov 7, 2017, $3M — Lerer Hippeau Ventures

## Investors

- Lerer Hippeau Ventures — Seed, Series A, Series B
- CircleUp (https://capitalatlas.ai/funds/circleup) — Series A
- Brainchild Holdings (https://capitalatlas.ai/funds/brainchild-holdings) — Series A
- Fifth Wall Ventures (https://capitalatlas.ai/funds/fifth-wall-ventures) — Series A, Series B
- Beliade (https://capitalatlas.ai/funds/beliade) — Series A
- Level 5 Capital Partners (https://capitalatlas.ai/funds/level-5-capital-partners) — Series B