# Hey Seven

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hey-seven

- Industry: Software
- Headquarters: Parkland, US
- Website: www.heyseven.ai
- Latest round: Seed (Jul 21, 2026)
- Investors on record: 1

## About

Hey Seven is a US-based company providing an AI-native player development platform tailored for the gaming industry, enabling operators to enhance player engagement through automated workflows and personalized interactions.
Hey Seven specializes in developing software that integrates critical player relationship signals for gaming operators. Founded in 2025 in the US by Tal Rubinstein (CEO), Mikhail Gaushkin (Chief Commercial and Revenue Officer), and Michal Lissauer (Chief Operating Officer), the company has executed one deal to date. The most recent funding round occurred on July 21, 2026, when it raised an undisclosed amount of SEED funding from Bettor Capital.
Hey Seven offers an AI-native premium player development platform specifically designed for the gaming industry. This platform integrates three critical signal layers—relationship, gaming, and behavior—into a unified player portrait, allowing gaming operators to engage with premium players in a hyper-personalized manner. By automating workflows and enhancing communications, Hey Seven addresses challenges faced by land-based and online operators alike, such as the limitations of human capacity in managing player relationships and the inefficiencies of traditional segmentation methods. The platform captures vital player intelligence that typically resides with hosts, ensuring that relationships are preserved even when key personnel leave. Hey Seven's solutions are applicable across various geographical markets, including North America, Europe, and Asia, serving a diverse client base of gaming operators ranging from large casinos to online gaming platforms.
Hey Seven generates revenue through its subscription-based pricing model, targeting both land-based and online gaming operators. Clients engage with the platform by subscribing to access its full suite of services, which includes automated player engagement, relationship management, and insights derived from real-time player feedback. The platform’s capabilities enable operators to identify and nurture high-value players, thereby increasing overall monetization. Pricing structures are typically designed to accommodate varying tiers of service based on the specific needs of clients, with options for customization depending on the scale of operations. By focusing on B2B relationships, Hey Seven delivers value to its partners through comprehensive tools that enhance player loyalty and drive incremental revenue growth.
In July 2026, Hey Seven raised an undisclosed amount of SEED funding from Bettor Capital. This investment will enable the company to further develop and launch its AI-driven player development platform, enhancing the ability of gaming operators to effectively identify and engage high-potential players. The company plans to expand into additional geographic markets, leveraging its innovative technology across North America, Europe, and Asia. Specific release dates for upcoming products have not been disclosed.

## Funding rounds

- Seed, Jul 21, 2026 — Bettor Capital

## Investors

- Bettor Capital (https://capitalatlas.ai/funds/bettor-capital) — Seed