# Hey Holy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hey-holy

- Industry: Consumer Products
- Headquarters: Rhineland-Palatinate, Germany
- Website: www.heyholy.com
- Total disclosed funding: $8.8M
- Latest round: Series A (Jun 27, 2025)
- Investors on record: 10

## About

Based in Marnheim, Germany, and founded in 2022 by co-founders Annika Rahm and Charlotte Schwiete, Hey Holy GmbH operates as a pet nutrition company that ensures a healthy life for every dog, beginning with their dietary well-being. In July 2025, Hey Holy GmbH raised EUR 5.7 million in series A funding led by Five Seasons Ventures, with participation from Slingshot Ventures, Feast Ventures, individuals, and other unspecified investors. Hey Holy GmbH offers a variety of dog food products, including dry food, snacks, and wet food. The product line is designed to cater to specific breeds such as Bulldogs, Minis, Retrievers, German Shepherds, herding dogs, and small hunting dogs. Each product is meticulously crafted to meet the dietary requirements of these breeds, ensuring optimal health and vitality for dogs. Hey Holy GmbH will use the July 2025 funding to hire additional staff, develop more products, and boost its brand's digital presence.

## Funding rounds

- Series A, Jun 27, 2025, $6.7M — Five Seasons Ventures, Slingshot Ventures, Feast Ventures, Rose-Sky Investments GmbH, BFH Beteiligungsholding GmbH
- Seed, Aug 21, 2023, $2.2M — Atomico, 10X Capital, Slingshot Ventures, Feast Ventures, Whistler GmbH, Rose-Sky Investments GmbH, Seeventures GmbH, BFH Beteiligungsholding GmbH, Gaiser Vermögensverwaltungsgesellschaft mbH

## Investors

- Atomico (https://capitalatlas.ai/funds/atomico) — Seed
- 10X Capital (https://capitalatlas.ai/funds/10x-capital) — Seed
- Slingshot Ventures (https://capitalatlas.ai/funds/slingshot-ventures) — Seed, Series A
- Feast Ventures (https://capitalatlas.ai/funds/feast-ventures) — Seed, Series A
- Whistler GmbH — Seed
- Rose-Sky Investments GmbH — Seed, Series A
- Seeventures GmbH — Seed
- BFH Beteiligungsholding GmbH — Seed, Series A
- Gaiser Vermögensverwaltungsgesellschaft mbH — Seed
- Five Seasons Ventures (https://capitalatlas.ai/funds/five-seasons-ventures) — Series A