# Hey Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hey-group

- Industry: Software
- Headquarters: Berlin, Germany
- Website: www.heycater.com
- Total disclosed funding: $0.1M
- Latest round: Series A (Sep 28, 2016)
- Investors on record: 5

## About

Hey Group GmbH operates a comprehensive B2B catering platform, connecting businesses with certified caterers to simplify corporate catering solutions across Germany, Austria, and Switzerland.Hey Group GmbH, founded in 2015, is based in Berlin, Germany. The company provides a platform for B2B catering solutions, allowing businesses to order food easily from a selection of over 500 certified caterers. The founders, Aline Tausch, Henrik Piroth, and Therese Köhler, brought their expertise to create a streamlined catering service. In September 2016, the company secured USD 0.15 million in Series A funding led by Döhler, with participation from 360 Capital, 500 Global, Atlantic Labs, and Kraut Capital. The total amount raised by the company stands at USD 0.15 million, and it is currently valued at USD 0.598 million post-money.Heycater! operates as a comprehensive catering platform that specializes in business-to-business (B2B) catering solutions across major cities in Germany, Austria, and Switzerland. The company offers a variety of services including a branded marketplace for direct catering orders, a custom offer service for tailored catering solutions, and full event management capabilities for large-scale corporate events. Their platform connects companies with over 500 certified caterers, ensuring high-quality meals that cater to diverse dietary needs, including vegetarian, vegan, gluten-free, and lactose-free options. With a focus on simplifying the catering process, heycater! serves a broad client base, including large corporations like EY and Taxfix, enabling them to efficiently manage employee catering, team lunches, and event organization. The company's services are available in major urban areas such as Berlin, Munich, Hamburg, Frankfurt, Cologne, Düsseldorf, and Stuttgart, addressing the culinary needs of businesses in these locations.Heycater! generates revenue primarily through transactions between businesses and caterers facilitated on their platform. Clients submit catering requests outlining their specific needs, and in return, they receive tailored offers from multiple catering partners within 24 hours. The transaction structure is predominantly B2B, where businesses utilize heycater!’s services for corporate events and daily meal provision, often involving straightforward pricing based on the selected catering options. While specific pricing details for individual services are not disclosed, it is known that the company's offerings include a range of catering categories from finger food to full-service event management. Additionally, heycater! employs a satisfaction guarantee framework, reinforcing client trust in its services and contributing to high customer retention rates. The revenue for the most recent year, 2022, was USD 0.Following the Series A funding raised in September 2016, Hey Group GmbH aims to enhance its platform and expand its product offerings. Future initiatives include the development of new features to further streamline the catering process for clients. The company is also considering geographical expansion into additional markets within Europe, targeting cities beyond its current operational areas by 2024. The recent funding will be used to support these growth initiatives and enhance technological capabilities, ensuring a robust platform for its B2B clients.

## Funding rounds

- Series A, Sep 28, 2016, $0.1M — 360 Capital, 500 Global, Atlantic Labs, Döhler, Kraut Capital

## Investors

- 360 Capital (https://capitalatlas.ai/funds/360-capital) — Series A
- 500 Global (https://capitalatlas.ai/funds/500-global) — Series A
- Atlantic Labs (https://capitalatlas.ai/funds/atlantic-labs) — Series A
- Döhler — Series A
- Kraut Capital — Series A