# Hey Dealer

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hey-dealer

- Industry: Retail
- Headquarters: Seoul, South Korea
- Website: www.prnd.co.kr
- Total disclosed funding: $49M
- Latest round: Series C (Dec 22, 2022)
- Investors on record: 10

## About

Founded in 2014 and based in Seoul, South Korea, PRND Company, doing business as Hey Dealers offers a digital marketplace for pre-owned cars. In February 2024, PRND Company raised KRW 45 billion in venture funding from investors IMM Investment and Korea Development Bank.

Hey Dealer offers a used car platform, which offers a transparent review system for vehicle transactions. This system includes the disclosure of auction prices, license plate quotes, and depreciation details. Additionally, the company provides a compensation system for unfair depreciation and introduced 'Hey Dealer Zero,' a method for selling cars that minimize on-site interactions and dealer encounters.

## Funding rounds

- Series C, Dec 22, 2022, $7.8M — Bokwang Venture Capital, Triangle Partners
- Series C, Dec 31, 2021, $34M — Atinum Investment, Korea Investment Partners, Kolon Investment, Mirae Asset Venture Investment, Premier Partners
- Series B, Feb 28, 2019, $6.7M — Korea Investment Partners, Kolon Investment, Mirae Asset Venture Investment, Premier Partners, DT&Investment
- Series A, Mar 31, 2016, $1.3M — SV Investment, Mirae Asset Venture Investment, Mechanism Angel Fund

## Investors

- SV Investment (https://capitalatlas.ai/funds/sv-investment) — Series A
- Mirae Asset Venture Investment (https://capitalatlas.ai/funds/mirae-asset-venture-investment) — Series A, Series B, Series C
- Mechanism Angel Fund — Series A
- Korea Investment Partners (https://capitalatlas.ai/funds/korea-investment-partners) — Series B, Series C
- Kolon Investment (https://capitalatlas.ai/funds/kolon-investment) — Series B, Series C
- Premier Partners (https://capitalatlas.ai/funds/premier-partners) — Series B, Series C
- DT&Investment (https://capitalatlas.ai/funds/dt-investment) — Series B
- Atinum Investment (https://capitalatlas.ai/funds/atinum-investment) — Series C
- Bokwang Venture Capital (https://capitalatlas.ai/funds/bokwang-venture-capital) — Series C
- Triangle Partners (https://capitalatlas.ai/funds/triangle-partners) — Series C