# Hexaformer

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hexaformer

- Industry: Environmental Services
- Headquarters: Vastervik, Sweden
- Website: www.hexaformer.com
- Total disclosed funding: $4.5M
- Latest round: Series B (May 11, 2009)
- Investors on record: 2

## About

Hexaformer AB specializes in premium domain name sales, focusing on the domain HexaFormer.com, helping businesses enhance their online identity and brand recognition through valuable digital assets.Founded in 2004 and headquartered in Vastervik, Sweden, Hexaformer AB operates in the domain name industry, facilitating the purchase and financing of premium web addresses. The company has secured a total of EUR 3.30 mn in funding, with its latest investment round being a Series B, involving investors InnovationsKapital and Sustainable Technologies Fund. The founder, Magnus Palmstierna, has a history in entrepreneurship, establishing Hexaformer as a notable player in the market.HexaFormer.com offers premium domain names, particularly the HexaFormer.com domain itself, which serves as a crucial digital asset for businesses. The company allows customers to purchase or finance domain names, thus addressing the challenges of securing memorable web addresses that enhance brand recognition. Their clientele primarily consists of small to medium-sized enterprises and startups across North America and Europe, with offerings designed to help businesses stand out in the digital landscape.In 2016, Hexaformer AB reported a revenue of EUR 0 for that year, and an EBITDA loss of EUR -2,008.9. The company's revenue model is significantly based on the direct sale of domain names, priced at EUR 10,295 for the HexaFormer.com domain, with financing options allowing payments of EUR 428.96 per month over a 24-month period. Their sales transactions are conducted through a user-friendly website, which facilitates a straightforward purchasing process.Hexaformer AB plans to leverage its recent funding to enhance its product offerings and expand its market reach. The company is currently developing new domain names and anticipates launching these products within the next year. Additionally, Hexaformer is targeting expansion into new geographic markets, specifically focusing on regions in Asia and South America by the end of 2024. The recent Series B funding, amounting to EUR 3.30 mn, will support these initiatives, allowing for increased marketing efforts and infrastructure improvements.

## Funding rounds

- Series B, May 11, 2009, $4.5M — InnovationsKapital, Sustainable Technologies Fund

## Investors

- InnovationsKapital (https://capitalatlas.ai/funds/innovationskapital) — Series B
- Sustainable Technologies Fund (https://capitalatlas.ai/funds/sustainable-technologies-fund) — Series B