# Heru

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/heru

- Industry: Software
- Headquarters: Miami, US
- Website: www.seeheru.com
- Total disclosed funding: $30M
- Latest round: Series A (May 20, 2021)
- Investors on record: 3

## About

Heru, Inc. is an innovative company that specializes in advanced eye care solutions, utilizing Virtual and Augmented Reality technologies to enhance tele-optometry services for healthcare providers.Founded in 2018 and headquartered in Miami, US, Heru, Inc. develops cutting-edge tele-optometry technologies. The company was established by Mohamed Shousha and has since raised USD 30.000 mn in Series A funding led by D1 Capital Partners, with participation from other investors. The latest deal took place on May 20, 2021, and Heru has successfully completed a total of 2 deals.Heru, Inc. specializes in innovative eye care solutions, primarily focusing on their flagship product, Heru Prime, which leverages advanced Virtual and Augmented Reality technologies to enhance the tele-optometry experience. The Heru Prime system is designed to streamline the pretesting processes for eye care practitioners, thereby improving doctor productivity and patient throughput. This technology is developed from over a decade of clinical research at the University of Miami’s Bascom Palmer Eye Institute and aims to standardize pretesting with their proprietary EyeStream™ technology. Heru serves a diverse clientele comprising independent eye doctors, enterprise eye care providers, and telehealth organizations, primarily in the United States market while also exploring opportunities for expansion into international healthcare systems.Heru, Inc. generates revenue through a structured model that includes partnerships and direct engagements with eye care professionals and organizations. Transactions typically occur via a subscription-based service or licensing agreements, enabling clients to access and utilize the Heru Prime system and its associated technologies. This model is enhanced by collaborations with independent eye doctors and enterprise-level eye care facilities, who integrate Heru’s solutions into their practices. The company’s focus on tele-optometry services allows for flexible pricing plans, tailored to meet the needs of different practice sizes and specialties. Specific pricing details for individual products and services have not been disclosed; however, the revenue structure is designed to provide sustainable growth through the steady adoption of Heru's advanced technologies in the eye care sector.In May 2021, Heru, Inc. raised USD 30.000 mn in Series C funding to advance its artificial intelligence, wearable eye diagnosis, and vision correction platform. The company plans to utilize these funds to support the development of new products and to expand its market presence. Heru is particularly focused on entering new markets within international healthcare systems, aiming for specific geographic regions by 2023.

## Funding rounds

- Series A, May 20, 2021, $30M — SBVA, Krillion Ventures, D1 Capital Partners

## Investors

- SBVA (https://capitalatlas.ai/funds/sbva) — Series A
- Krillion Ventures (https://capitalatlas.ai/funds/krillion-ventures) — Series A
- D1 Capital Partners (https://capitalatlas.ai/funds/d1-capital-partners) — Series A