# Heroku

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/heroku

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.heroku.com
- Total disclosed funding: $15M
- Latest round: Series B (May 11, 2010)
- Investors on record: 6

## About

Heroku, Inc. is a cloud platform as a service (PaaS) that empowers developers to build, run, and operate applications entirely in the cloud, streamlining application management and scalability.Founded in 2007 in San Francisco, US, Heroku is a platform as a service that enables application development and management. The company was acquired by Salesforce, Inc. in December 2010 for USD 212 mn. The founders include AJ Manry, Adjetey Lassey, and James Lindenbaum, among others. Heroku has completed 5 deals to date, with the most recent deal occurring on December 8, 2010, in a Trade Sale round that raised a total of USD 212 mn.Heroku, a platform as a service owned by Salesforce, specializes in providing a comprehensive suite of cloud application development services geared towards facilitating the deployment, management, and scaling of applications. Its core offerings include managed data services, allowing developers to easily integrate and utilize databases like PostgreSQL and Redis. The platform supports a wide array of programming languages, enabling developers to build applications using their preferred technology stack without the burden of managing underlying infrastructure. Heroku's ecosystem caters to diverse clientele across various industries, including healthcare, entertainment, automotive, retail, and fintech. The company operates in multiple geographical markets, including North America, Europe, and Asia-Pacific, providing its services to both startups and established enterprises, who leverage Heroku's capabilities to foster innovation and accelerate growth.Heroku generates revenue primarily through a subscription-based model, where clients pay for access to its platform and associated services. This structure includes varying tiers of service that offer different levels of resources and capabilities, tailored to meet the needs of businesses from small startups to large enterprises. Clients typically engage in transactions involving monthly subscriptions for platform usage, which may cover features such as managed inference, data services, and support for custom applications. Additionally, Heroku's enterprise offerings provide enhanced features and dedicated support, further diversifying its revenue streams.With the acquisition by Salesforce, Heroku plans to leverage its resources for further development and expansion. The company is focused on enhancing its existing product offerings and is likely exploring opportunities for entering new geographic markets within Europe and Asia-Pacific by 2025. The acquisition funding will support these initiatives, allowing Heroku to innovate and better meet the needs of its growing customer base.

## Funding rounds

- Series B, May 11, 2010, $10M — Redpoint Ventures, Ignition Partners, Baseline Ventures, Harrison Metal
- Series A, Aug 6, 2009, $2M — Ignition Partners
- Series A, May 8, 2008, $3M — Redpoint Ventures, Baseline Ventures, Harrison Metal
- Seed, Feb 7, 2008, $0M — Y Combinator, Heavybit

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Heavybit (https://capitalatlas.ai/funds/heavybit) — Seed
- Redpoint Ventures (https://capitalatlas.ai/funds/redpoint-ventures) — Series A, Series B
- Baseline Ventures (https://capitalatlas.ai/funds/baseline-ventures) — Series A, Series B
- Harrison Metal (https://capitalatlas.ai/funds/harrison-metal) — Series A, Series B
- Ignition Partners (https://capitalatlas.ai/funds/ignition-partners) — Series A, Series B