# Heroes Technology

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/heroes-technology

- Industry: Internet
- Headquarters: London, UK
- Website: www.makeheroes.co
- Total disclosed funding: $71M
- Latest round: Series A (Feb 11, 2022)
- Investors on record: 3

## About

Based in London, UK, and founded in 2020 by Riccardo Bruni, Alessio Bruni, and Giancarlo Bruni, Heroes Technology Ltd. operates as an e-commerce company to acquire, operate, and scale small and medium-sized brands. In September 2021, the company raised USD 200 million in a venture funding round from new investor Crayhill Capital Management.

Heroes Technology acquires smaller third-party merchants that leverage the FBA (Fulfilment by Amazon, a hands-free method of selling on Amazon where sellers store their products inside Amazon’s warehouse) and marketplace and then integrates them into the single technology platform they built. The platform is more focused on better and more efficient supply chains, sharper machine learning and marketing, data analytics technology, and new growth strategies. It covers categories like babies, pets, sports, personal health, and home and garden categories, and among the best-sellers' categories are PremiumCare dog chews, the Onco baby car mirror, gardening tool brand Davaon, and wooden foot massager roller Theraflow to name a few.

Heroes Technology plans to continue building up all its verticals, acquire more, and double its headcount of 70 with a focus on operational experts to help run its acquired businesses.

## Funding rounds

- Series A, Feb 11, 2022, $58M — 360 Capital
- Seed, Oct 31, 2020, $13M — 360 Capital, Fuel Ventures, Upper90

## Investors

- 360 Capital (https://capitalatlas.ai/funds/360-capital) — Seed, Series A
- Fuel Ventures (https://capitalatlas.ai/funds/fuel-ventures) — Seed
- Upper90 (https://capitalatlas.ai/funds/upper90) — Seed