# Hero Towers

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hero-towers

- Industry: Software
- Headquarters: London, UK
- Website: www.usehero.com
- Total disclosed funding: $12M
- Latest round: Series A (Feb 5, 2019)
- Investors on record: 4

## About

Based in London, UK, and founded in 2015 by Adam Levene, Hero Towers Limited is a social shopping platform designed to provide consumers with inspiration, advice, and immediately shoppable content produced directly by retailers' physical stores. The company has over 4,000 employees and is used globally by brands in more than 31 markets across 14 languages. In July 2021, the company was acquired by Klarna Bank AB. Its client roster includes global brands such as Levi, rag & bone, Chloé, Harvey Nichols and shares a number of retail partners with Klarna’s existing network such as Nike and JD Sports.


The company delivers a platform for shoppers to experience real-life shopping experiences by connecting them over text or video/audio calls to the retailers and sales associates. The company allows retailers to convert shoppers by providing one-to-many shoppable videos, one-to-one virtual shopping, and virtual clienteling.


Klarna Bank AB will introduce Hero Towers Limited to its 250,000 retail partners, allowing their in-store teams to become content creators instantly, offering reviews, real-time advice, and richer, more engaging, and informative content around products.

## Funding rounds

- Series A, Feb 5, 2019, $9.7M — Vectr Ventures, Innovation Global Capital, S28 Capital, DIP Capital
- Seed, Feb 28, 2018, $2.5M — Innovation Global Capital

## Investors

- Innovation Global Capital (https://capitalatlas.ai/funds/innovation-global-capital) — Seed, Series A
- Vectr Ventures (https://capitalatlas.ai/funds/vectr-ventures) — Series A
- S28 Capital (https://capitalatlas.ai/funds/s28-capital) — Series A
- DIP Capital (https://capitalatlas.ai/funds/dip-capital) — Series A