# Hermo Creative (M) Sdn Bhd

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hermo-creative-m-sdn-bhd

- Industry: Retail
- Headquarters: Johor Bahru, Malaysia
- Website: www.hermo.my
- Total disclosed funding: $2M
- Latest round: Series A (Mar 29, 2017)
- Investors on record: 1

## About

Hermo Creative (M) Sdn Bhd is a beauty e-commerce platform specializing in skincare, cosmetics, and personal care products, catering to a diverse clientele across Southeast Asia.Hermo Creative (M) Sdn Bhd, founded in 2012, is based in Johor Bahru, Malaysia. The company operates as an independent entity and has not undergone significant business pivots or changes to its operational strategy. The firm was established by Ian Chua and Ian Mok, with Ian Chua currently serving as CEO. Hermo has completed four deals, with the latest funding round being a Series A in May 2017, led by Gobi Partners, raising a total of USD 1.990 mn and achieving a current company valuation of USD 9.174 mn.Hermo specializes in offering a wide range of beauty products and services predominantly focused on skincare, cosmetics, and personal care. The company’s core product offerings include an extensive selection of beauty brands, catering to various customer needs, from daily skincare routines to specialized treatments. Hermo places a strong emphasis on providing high-quality products that address common skin concerns, ensuring that their offerings resonate with beauty enthusiasts seeking effective solutions. Their clientele primarily consists of individuals in urban areas across Southeast Asia, including markets such as Malaysia, Singapore, and Indonesia, where demand for beauty products has steadily increased. By curating a diverse portfolio of well-known and niche brands, Hermo effectively serves a broad demographic, appealing to both mainstream consumers and beauty aficionados.Hermo's revenue model is primarily structured around direct-to-consumer sales, allowing them to engage with customers through their online platform. In the most recent year, Hermo reported a revenue of USD 577,099.60. The company's EBITDA for the same year was USD -362,141.60, reflecting its operational activity and investment strategies. Transactions typically involve consumers purchasing individual beauty products or curated sets, with the potential for subscription services that offer regular deliveries of their favorite items. The company’s flagship products are well-integrated into their sales strategy, promoting repeat purchases and customer loyalty. Hermo also collaborates with beauty brands to offer exclusive deals and promotions, enhancing their market presence and driving sales. By focusing on an e-commerce approach, Hermo optimizes revenue generation while maintaining a robust pipeline of innovative beauty products tailored to consumer preferences.Hermo Creative (M) Sdn Bhd has plans to launch new beauty products aimed at expanding their existing portfolio, although specific release dates have not been disclosed. The company is also looking to enhance its market presence by entering additional Southeast Asian markets within the next few years. The funds raised in the Series A round will support these initiatives, particularly focusing on product development and geographic expansion strategies. In May 2017, Gobi Partners sold its stake in Hermo Creative (M) Sdn Bhd to iStyle Inc. for an undisclosed amount, signaling a strategic shift in ownership that may influence future growth opportunities.

## Funding rounds

- Series A, Mar 29, 2017, $2M — Gobi Partners

## Investors

- Gobi Partners (https://capitalatlas.ai/funds/gobi-partners) — Series A