# HerdDogg

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/herddogg

- Industry: Agribusiness
- Headquarters: US
- Website: www.herddogg.com/
- Total disclosed funding: $12M
- Latest round: Series A (Mar 26, 2024)
- Investors on record: 7

## About

Founded in 2015 and based in Nebraska, US, HerdDogg, Inc. develops a real-time remote livestock monitoring system. As of 2024, the company is headed by its CEO Andrew Uden. In March 2024, the firm raised an amount of Series A funding co-led by returning investor Serra Ventures and investor Wonder Fund North Dakota, with participation from returning investors Innova Memphis, Open Prairie, and Sheldon Group, LLC. Investors Trailhead Capital, and Lever VC also participated in the round.

HerdDogg offers a solution that includes Bluetooth-enabled smart tags and a solar-powered transmitter unit, collectively known as DoggHouses. With over 480 observations each day, these devices track the movement and temperature of cattle continually. HerdDogg uses a proprietary algorithm to analyze the data and anticipate oestrus cycles, herd management, and a host of other things in addition to early health alarms.

The company plans to use the March 2024 funding to accelerate commercialization and drive the development of innovative hardware and data solutions for the beef and dairy industries.

## Funding rounds

- Series A, Mar 26, 2024, $6M — Open Prairie, Serra Ventures, Innova Memphis, Trailhead Capital, Lever VC, Sheldon Group, LLC
- Series A, Jan 14, 2021, $4M — Open Prairie, Sheldon Group, LLC
- Seed, Jul 18, 2018, $2.3M — Serra Ventures, Innova Memphis, iSelect Fund Management

## Investors

- Serra Ventures (https://capitalatlas.ai/funds/serra-ventures) — Seed, Series A
- Innova Memphis (https://capitalatlas.ai/funds/innova-memphis) — Seed, Series A
- iSelect Fund Management (https://capitalatlas.ai/funds/iselect-fund-management) — Seed
- Open Prairie (https://capitalatlas.ai/funds/open-prairie) — Series A
- Sheldon Group, LLC — Series A
- Trailhead Capital (https://capitalatlas.ai/funds/trailhead-capital) — Series A
- Lever VC (https://capitalatlas.ai/funds/lever-vc) — Series A