# Hercules Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hercules-labs

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.fig.io
- Total disclosed funding: $2.2M
- Latest round: Seed (Aug 26, 2021)
- Investors on record: 4

## About

Hercules Labs Inc., based in the US, is a company focused on enhancing consumer engagement through innovative digital applications tailored for personal management and productivity.Founded in 2020 and headquartered in San Francisco, US, Hercules Labs Inc. specializes in digital applications that address everyday challenges for both individuals and businesses. The company has completed 2 deals, with the most recent transaction occurring on August 28, 2023. Hercules Labs was acquired by Amazon.com, Inc. from its investors, including General Catalyst Partners, Kleiner Perkins, SV Angel, and Y Combinator. The company's funding history includes a total amount raised of USD 2.20 mn, all from a Seed funding round led by General Catalyst Partners.Hercules Labs Inc. provides innovative digital applications that enhance consumer engagement and streamline user experiences. The company's offerings are designed for both individual users and businesses, focusing on personal management and productivity tasks such as budgeting, planning, health tracking, and lifestyle management, marketed across North America and Europe.The revenue model of Hercules Labs Inc. is based on subscription services, allowing clients to access premium features tailored to their needs. This structure facilitates interactions with customers, whether through direct engagement or partnerships with businesses that incorporate Hercules Labs' applications into their offerings. Clients can choose from various pricing plans that align with their requirements, contributing to a growing customer base and consistent revenue through renewals.Following its acquisition by Amazon.com, Inc. in August 2023, Hercules Labs Inc. aims to enhance its developer experience and integrate its platform within Amazon's ecosystem. This strategic move is expected to expand its market reach and drive the development of new products designed to improve user engagement. The recent funding will be utilized to support these initiatives, further strengthening its position in targeted markets.

## Funding rounds

- Seed, Aug 26, 2021, $2.2M — Kleiner Perkins, General Catalyst Partners, SV Angel, Y Combinator

## Investors

- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Seed
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Seed
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed