# Herbivore Botanicals

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/herbivore-botanicals

- Industry: Consumer Products
- Headquarters: Seattle, US
- Website: www.herbivorebotanicals.com
- Total disclosed funding: $15M
- Latest round: Series A (Aug 12, 2019)
- Investors on record: 2

## About

Herbivore Botanicals is a Seattle-based company specializing in high-quality, plant-based skincare products that cater to various skin concerns through effective formulations and a commitment to natural ingredients.Founded in 2011 in Seattle, US, Herbivore Botanicals focuses on developing vegan and cruelty-free skincare solutions. The company was co-founded by Alex Kummerow and Julia Wills. In August 2019, Herbivore raised USD 15 mn in Series A funding led by Silas Capital, marking a significant investment for the brand.Herbivore Botanicals specializes in a range of plant-based skincare products designed to address various skin concerns through clinically effective formulations. Their core offerings include facial oils, serums, cleansers, and moisturizers, prominently featuring products like the NOVA Turmeric + Niacinamide Glow Facial Oil, which combines the benefits of an active serum with nourishing plant oils. The company emphasizes the use of 99% natural ingredients sourced from nutrient-rich plants, catering to customers seeking cruelty-free, vegan, and non-toxic skincare solutions. The target clientele includes individuals with specific skin concerns such as dullness, fine lines, and blemishes, and their products are sold primarily in the United States, along with select international markets, ensuring a broad geographic reach.Herbivore Botanicals generates revenue through direct-to-consumer sales, primarily via their online platform, where customers can purchase individual products or bundled sets. The pricing structure typically involves standalone products offered at varying price points, with flagship items such as the NOVA Glow Facial Oil and other serums ranging from USD 15 to USD 88. This pricing strategy supports a model that encourages customers to invest in multiple products for comprehensive skincare regimens. The company also promotes promotional offers, such as discounts for first-time buyers, to incentivize purchases and expand its customer base. As a result, transactions are driven by both one-time purchases and repeat customers seeking to maintain their skincare routines.Herbivore Botanicals plans to leverage the recent USD 15 mn raised in Series A funding to enhance product development and expand its market reach. The company is currently designing new product lines aimed at addressing specific skincare needs, with an anticipated launch in late 2023. Additionally, they are exploring opportunities to enter new markets in Europe and Asia by 2025, aiming to broaden their international presence.

## Funding rounds

- Series A, Aug 12, 2019, $15M — Silas Capital, Stage 1 Fund

## Investors

- Silas Capital (https://capitalatlas.ai/funds/silas-capital) — Series A
- Stage 1 Fund (https://capitalatlas.ai/funds/stage-1-fund) — Series A