# Her App

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/her-app

- Industry: Internet
- Headquarters: London, UK
- Website: weareher.com
- Total disclosed funding: $1M
- Latest round: Seed (Mar 17, 2015)
- Investors on record: 1

## About

Her App is an innovative dating and community platform designed for queer women, non-binary, and trans individuals, fostering genuine connections in a safe environment.Founded in 2012 and headquartered in London, UK, Her App primarily focuses on creating a specialized space for LGBTQ+ individuals. The company has received funding through various rounds, culminating in a Seed round of USD 1.00 mn led by investors including 500 Global. The most recent funding round occurred on May 21, 2025, marking a total amount raised of USD 1.00 mn. The founders, Annisa Aflaha, Carmel Cocchiaro-Desyllas, Hamna Butt, Kristin Frerichs, Krystal Foster, and Maddie Hunt, along with CEO Ryder Huh, have driven the company's vision, enhancing its user base significantly over the years.HER operates as a dedicated LGBTQ+ dating and community-building platform specifically targeting queer women, non-binary, and trans individuals. Launched in 2015, its core offerings include a dating app that allows users to connect, chat, and form relationships within a safe and inclusive environment. The app features customizable profiles where users can express their identity through pronouns, sexual orientation, and personal interests, enhancing authentic connections. HER serves a global clientele, boasting over 15 million users across 125+ countries, including prominent markets in the United States, Canada, the United Kingdom, and Australia. The platform facilitates various end-use cases, from dating to friendship-building, and provides community spaces for users to engage with like-minded individuals.HER generates revenue through its subscription-based model, particularly through HER Premium, which offers enhanced features for users looking for an upgraded experience. This premium service includes benefits such as incognito mode, unrestricted swipes, and additional profile visibility options. The pricing structure is designed to appeal to a broad range of users, enabling them to choose between free access to essential features and a premium subscription for a more customized experience. Transactions typically occur directly between the company and its users, with customers subscribing through the app's platform. HER's flagship service is its dating application, which remains a central focus of its revenue strategy, emphasizing community engagement and user safety as key components of its operational framework.In May 2025, Match Group, LLC, a portfolio company of Baird Capital Partners, acquired Her App from Schlossstein Capital, Wayra, 500 Global, Dreamcraft, Initialized Capital, and Y Combinator. The acquisition aims to allow Match Group to support Her App in scaling its platform and infrastructure while preserving its focus on queer communities. Future growth strategies include the development of new products and features designed to enhance user experience, alongside specific plans for expansion into emerging markets such as Europe and Asia by 2026.

## Funding rounds

- Seed, Mar 17, 2015, $1M — 500 Global

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed