# Henniu

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/henniu

- Industry: Education/Training
- Headquarters: Shanghai, China
- Website: www.52henniu.com
- Total disclosed funding: $0.3M
- Latest round: Seed (Oct 24, 2018)
- Investors on record: 1

## About

Henniu is a beverage company offering a range of health-focused drinks that emphasize wellness, hydration, and energy, catering to health-conscious consumers.Founded in 2014, Henniu operates from Shanghai, China, and specializes in health-centric beverages. The company is led by Ligang Gao, who also serves as the CEO. Henniu raised CNY 2 million in Seed funding on October 24, 2018, from Chuangmingdao Capital, bringing the total amount raised to CNY 2 million.The company, known as 52 Henniu, specializes in the production of innovative beverage offerings, focusing on a variety of health-centric drinks that cater to the growing consumer demand for functional beverages. Their primary products include a range of tea-based drinks infused with natural ingredients aimed at promoting wellness, hydration, and energy. These beverages are designed to meet the needs of health-conscious consumers looking for alternatives to traditional soft drinks, addressing issues such as fatigue and hydration. The products are marketed towards a diverse customer base, including urban professionals, fitness enthusiasts, and health-oriented individuals. Geographically, 52 Henniu distributes its products in key markets across Asia and selective regions in North America, ensuring accessibility to a broad spectrum of end users.The revenue model of 52 Henniu is structured around direct-to-consumer sales as well as partnerships with retailers and wholesalers, creating a multifaceted approach to market penetration. Transactions typically occur through both online sales platforms and physical retail locations, enabling the company to reach a wider audience effectively. The pricing structure for their flagship and trademarked products is competitive within the health beverage sector, appealing to various consumer demographics while maintaining quality. Specific pricing plans align with the product offerings, allowing customers to choose from individual drink purchases or multi-pack options. This strategic arrangement fosters customer loyalty and encourages repeat business, underlining the firm's commitment to delivering high-quality, health-focused beverages.Henniu plans to utilize the CNY 2 million raised from their Seed funding in October 2018 to enhance product development and market expansion. They are designing new health-focused beverage products aimed at launching in the upcoming year. Furthermore, Henniu targets expansion into new markets, specifically increasing their presence in North America by the end of 2024.

## Funding rounds

- Seed, Oct 24, 2018, $0.3M — Chuangmingdao Capital

## Investors

- Chuangmingdao Capital — Seed