# Hengyuan Finance

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hengyuan-finance

- Industry: Financial Services
- Headquarters: Shanghai, China
- Website: www.hengyuan-finance.com
- Total disclosed funding: $3.3M
- Latest round: Series A (Mar 19, 2015)
- Investors on record: 2

## About

Hengyuan Finance is a digital content platform offering engaging stories, news updates, and multimedia entertainment, primarily targeting urban consumers in China and select international markets.Founded in 2013 and headquartered in Shanghai, China, Hengyuan Finance operates as a digital content platform under the name ????? (Kandian Observation Station). The company has engaged in 3 total deals, with its most recent deal occurring on March 19, 2015, during which it raised CNY 20 million through a Series A funding round led by Delta Capital. The CEO, Tao Liu, has been integral to its operations, although further details about his founding history or other ventures are not publicly available.????? (Kandian Observation Station) provides a digital content platform focused on delivering engaging stories, news updates, and multimedia entertainment. Its offerings encompass a variety of articles, videos, and live events tailored for an audience interested in current affairs and cultural narratives. The platform is designed to enhance user experiences, particularly for urban consumers in China and select international markets, with an emphasis on localized content that reflects cultural insights and challenges. Recent collaborations with various media outlets have further expanded its storytelling capabilities.The revenue model for ????? is primarily based on advertising partnerships, content licensing, and subscription services for premium content. The company engages in B2B transactions with advertisers seeking to promote their products on its platform, bolstered by content syndication agreements with other media entities that facilitate targeted audience engagement. Specific details regarding advertising pricing or subscription plans remain undisclosed, although the platform is structured to accommodate diverse business sizes and marketing strategies, aligning with the consumption preferences of users and advertisers alike.Hengyuan Finance aims to leverage the recent Series A funding of CNY 20 million raised on March 19, 2015, to support its expansion efforts. The company is actively designing new products to enhance user engagement and is exploring expansion into additional international markets. Specific growth strategies and targeted regions for the upcoming years have not been detailed, but the focus remains on capitalizing on the opportunities identified through recent funding.

## Funding rounds

- Series A, Mar 19, 2015, $3.3M — Delta Capital
- Series A, Sep 30, 2014 — Vertex Ventures China

## Investors

- Vertex Ventures China (https://capitalatlas.ai/funds/vertex-ventures-china) — Series A
- Delta Capital (https://capitalatlas.ai/funds/delta-capital) — Series A