# Helpling GmbH & Co. KG

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/helpling-gmbh-co-kg

- Industry: Internet
- Headquarters: Berlin, Germany
- Website: www.helpling.de
- Total disclosed funding: $74M
- Latest round: Series C (Mar 16, 2017)
- Investors on record: 8

## About

Helpling GmbH & Co. KG is a digital platform that connects clients with cleaning service providers, facilitating the hiring of various household help services efficiently.Helpling GmbH & Co. KG was founded in 2014 in Berlin, Germany. The company provides a platform where customers can find cleaning service providers. The founders, Jade Mornier, Manar Alkassar, Mehdi Louali, and Philip Huffmann, have previously engaged in entrepreneurial ventures. As of October 29, 2019, Helpling raised EUR 20 million in funding from ProSiebenSat.1 Media SE, Lakestar, and Mangrove Capital Partners. The company has completed a total of 6 deals, indicating its growth in the venture capital space.Helpling is a digital platform that connects clients with cleaning service providers, streamlining the process of hiring household help. The company offers a range of services including regular household cleaning, window cleaning, deep cleaning, garden maintenance, and end-of-tenancy cleaning. These services cater to diverse client needs, whether individuals require occasional cleaning assistance or regular maintenance of their homes. The platform operates in over 200 cities across multiple countries, including Germany, the United Kingdom, Australia, and France, and serves both residential clients and businesses needing office cleaning. By enabling customers to compare profiles, pricing, and reviews of cleaners, Helpling enhances user experience and ensures clients find suitable service providers tailored to their specific requirements.Helpling's revenue structure is primarily based on transaction fees charged for each cleaning service booked through its platform. Clients can choose from various pricing plans depending on the service type requested, such as hourly rates for standard cleaning or fixed prices for deep cleaning and window washing. The platform facilitates direct transactions between customers and cleaning service providers, with payments processed electronically. Additionally, Helpling has established partnerships with service providers, streamlining operations and ensuring a reliable service supply chain. The company has served over 100,000 satisfied customers, reflecting its market presence and customer trust in the cleaning service industry.In October 2019, Helpling GmbH & Co. KG raised EUR 20 million in venture funding, which will support the development of new products and services. The company aims to enhance its platform's functionality and expand its service offerings by introducing additional cleaning services tailored to customer needs. Further, Helpling plans to penetrate new geographic markets, targeting expansion in European countries and beyond by 2022. The recent funding will be vital in executing these growth strategies, allowing for enhanced marketing efforts and the strengthening of operational capabilities.

## Funding rounds

- Series C, Mar 16, 2017, $11M — Accel, Mangrove Capital Partners, Rocket Internet SE, Lakestar, Asia Pacific Internet Group
- Series B, Mar 25, 2015, $46M — Mangrove Capital Partners, Rocket Internet SE, Kite Ventures, Lakestar
- Series A, Dec 1, 2014, $17M — Mangrove Capital Partners, Point Nine, Phenomen Ventures

## Investors

- Mangrove Capital Partners (https://capitalatlas.ai/funds/mangrove-capital-partners) — Series A, Series B, Series C
- Point Nine (https://capitalatlas.ai/funds/point-nine) — Series A
- Phenomen Ventures (https://capitalatlas.ai/funds/phenomen-ventures) — Series A
- Rocket Internet SE (https://capitalatlas.ai/funds/rocket-internet-se) — Series B, Series C
- Kite Ventures — Series B
- Lakestar (https://capitalatlas.ai/funds/lakestar) — Series B, Series C
- Accel (https://capitalatlas.ai/funds/accel) — Series C
- Asia Pacific Internet Group — Series C