# Help Lightning

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/help-lightning

- Industry: Software
- Headquarters: Birmingham, US
- Website: www.helplightning.com
- Total disclosed funding: $11M
- Latest round: Series A (May 19, 2021)
- Investors on record: 3

## About

Help Lightning, Inc. is a pioneering company specializing in augmented reality solutions designed to enhance real-time visual guidance and support for enterprise clients across multiple industries.Founded in 2016 and headquartered in Birmingham, US, Help Lightning, Inc. develops an enterprise-wide augmented reality platform providing remote visual guidance. The company, led by founder Marcus Dillavou, raised USD 3.000 mn in a Series A funding round on May 19, 2021, with investments from L&T Finance Limited and Engage Ventures. This latest funding round brings the total amount raised to USD 3.000 mn, focused on enhancing product development and operational capabilities.Help Lightning provides an enterprise-wide augmented reality (AR) platform designed to enhance remote visual guidance and support. Their core offerings center around patented Merged Reality technology, which allows for side-by-side video collaboration that integrates live hand gestures and visual instructions, facilitating real-time problem-solving and training. The platform includes advanced features such as AI speed-assist tools, automated visual procedures, and curated knowledge, enabling users to access relevant information swiftly during troubleshooting or maintenance tasks. Help Lightning primarily serves manufacturers and service organizations across various industries, including telecommunications, medical equipment, and energy sectors, promoting efficient communication and rapid resolution of technical issues. The products are marketed and sold in North America and Europe, targeting enterprise clients seeking to improve operational efficiency and customer experiences.Help Lightning generates revenue through subscription-based models and partnerships with enterprise clients. The company facilitates business transactions directly with organizations, offering tiered pricing plans that cater to various needs and levels of service, including flagship products that leverage their Merged Reality technology. Clients engage with the platform to access features like real-time visual support, AI-driven analytics, and comprehensive resources for troubleshooting and maintenance. Revenue streams are bolstered by the deployment of these services across multiple industries, wherein clients benefit from reduced operational costs and enhanced equipment uptime. The focused approach on B2B interactions allows Help Lightning to maintain robust relationships with its customer base while delivering significant value through its innovative offerings.In May 2021, Help Lightning, Inc. raised USD 3.000 mn in venture funding led by L&T Finance Holdings Limited, with participation from Engage Ventures LLC. The company plans to utilize this financing to further invest in remote visual support and accelerate the product roadmap. Future initiatives include launching new products that enhance existing functionalities and exploring expansions into additional geographic markets, with a focus on increasing their presence in Europe by 2023.

## Funding rounds

- Series A, May 19, 2021, $3M — L&T Finance Limited, Engage Ventures
- Series A, Aug 13, 2020, $8M — Resolve Growth Partners

## Investors

- Resolve Growth Partners (https://capitalatlas.ai/funds/resolve-growth-partners) — Series A
- L&T Finance Limited — Series A
- Engage Ventures (https://capitalatlas.ai/funds/engage-ventures) — Series A