# HelloTwist

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hellotwist

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.hellotwist.com
- Total disclosed funding: $2.5M
- Latest round: Seed (Mar 25, 2015)
- Investors on record: 6

## About

HelloTwist is a New York-based company specializing in innovative audio products, focusing on headphones and earphones designed for diverse user needs, enhancing audio experiences across various settings.Founded in 2014 in New York, US, HelloTwist develops audio solutions, primarily headphones and earphones. The company has completed 4 deals and recently raised USD 1.10 mn in a funding round. Ryley Boutilier, one of the founders, leads the company with CEO Fred Schott.HelloTwist specializes in a diverse range of audio products, focusing primarily on headphones and earphones tailored for various user needs and situations. Their core product offerings include wireless earbuds, noise-cancelling headphones, gaming headsets, and Bluetooth earmuffs, designed to enhance audio experiences across different environments, whether for casual listening, gaming, or sleep aid. The company addresses specific use cases such as providing solutions for sleep disturbances with noise-cancelling technology and offering child-friendly earbud options for younger users. HelloTwist targets a broad audience, including individual consumers, fitness enthusiasts, and parents, catering to users worldwide, particularly in North America, Europe, and Asia. Each product is engineered to meet the demands of a modern lifestyle, focusing on convenience, comfort, and performance.The revenue model of HelloTwist is built around direct-to-consumer sales, with products offered through their online platform, enabling a streamlined purchasing process for consumers. Transactions typically occur through one-time purchases of individual units, such as their flagship noise-cancelling headphones or wireless earbuds, allowing users to select specific product features that suit their needs. The company may also engage in partnerships with retailers to expand their reach, ensuring availability across various e-commerce and physical retail channels. While specific pricing for individual products is not disclosed, the product range suggests a structure that appeals to various market segments, including budget-conscious consumers and those seeking premium audio solutions. Their comprehensive lineup reflects a commitment to addressing diverse consumer preferences in the audio equipment market.HelloTwist plans to leverage the recent funding of USD 1.10 mn from Argonautic Ventures to expand its product offerings and enhance market presence. Upcoming initiatives include the launch of new wireless audio products designed for active lifestyles, with a targeted release in late 2024. The company is also looking to penetrate additional markets in Asia and Europe by mid-2025, aiming to increase brand visibility and accessibility. These strategic moves are part of their commitment to meet the evolving needs of audio consumers globally.

## Funding rounds

- Seed, Mar 25, 2015, $2.5M — Crosslink Capital, Zelkova Ventures, Lerer Hippeau Ventures, Rugged Ventures, Maiden Lane, Winklevoss Capital

## Investors

- Crosslink Capital (https://capitalatlas.ai/funds/crosslink-capital) — Seed
- Zelkova Ventures (https://capitalatlas.ai/funds/zelkova-ventures) — Seed
- Lerer Hippeau Ventures — Seed
- Rugged Ventures — Seed
- Maiden Lane (https://capitalatlas.ai/funds/maiden-lane) — Seed
- Winklevoss Capital (https://capitalatlas.ai/funds/winklevoss-capital) — Seed