# HelloMida

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hellomida

- Industry: Retail
- Headquarters: Vietnam
- Website: https://vn.hellomidafashion.com/
- Total disclosed funding: $14M
- Latest round: Series A (Sep 22, 2023)
- Investors on record: 7

## About

Based in Ho Chi Minh City, Vietnam, HelloMida is an online retailer for Gen Z consumers. The company was founded by Grace Yun Xia, a former board member in a direct-to-consumer startup in Southeast Asia. In January 2022, HelloMida raised USD 5.10 million in series A funding from new investors Surge and Sequoia Capital along with returning investor Leo Fund Managers, with participation from other individuals.

The company operates as a retailer based in Vietnam, which offers women's apparels, ranging from top, dress, to pants, and shoes.

## Funding rounds

- Series A, Sep 22, 2023, $6.3M — Hong Shan, Leo Fund Managers, Surge, New Keynes Investments
- Series A, Jan 24, 2022, $5.1M — Hong Shan, Leo Fund Managers, Surge
- Seed, Apr 29, 2020, $2.6M — Leo Fund Managers, 500 Global, R2 Venture Partners, Daily Byte

## Investors

- Leo Fund Managers (https://capitalatlas.ai/funds/leo-fund-managers) — Seed, Series A
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- R2 Venture Partners (https://capitalatlas.ai/funds/r2-venture-partners) — Seed
- Daily Byte — Seed
- Hong Shan — Series A
- Surge (https://capitalatlas.ai/funds/surge) — Series A
- New Keynes Investments — Series A