# HelloFresh S.E.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hellofresh-s-e

- Industry: Food
- Headquarters: Berlin, Germany
- Website: www.hellofresh.com
- Total disclosed funding: $282M
- Latest round: Series G (Dec 19, 2016)
- Investors on record: 7

## About

Based in Germany, HelloFresh S.E. operates as a leading meal kit delivery service, providing customers with pre-portioned ingredients and chef-curated recipes to simplify home cooking.HelloFresh S.E. is a meal kit delivery service founded in 2011 in Berlin, Germany. The company was co-founded by Dominik Richter, who has a background in founding previous ventures. HelloFresh has expanded globally, establishing a presence in markets including the United States, Canada, the United Kingdom, and Australia. The company has raised a total of EUR 350.000 mn, with the latest funding round being an Exit in November 2017, where it raised EUR 350.000 mn through an IPO, selling 27 million shares at EUR 10.25 each on the Nasdaq.HelloFresh primarily offers meal kit delivery services, providing customers with pre-portioned ingredients and chef-curated recipes that facilitate home cooking. Customers select from over 100 recipes each week, catering to various dietary preferences, including vegetarian and family-focused meals. The service aims to streamline meal preparation and grocery shopping, addressing the challenges of time constraints for busy individuals and families. HelloFresh has extended its reach to various geographical markets, serving a diverse array of home cooks seeking convenient meal solutions.HelloFresh generates its revenue primarily through subscription-based meal kit delivery services. In 2023, the company reported a revenue of EUR 8,222,520,004.70 and an EBITDA of EUR 372,127,317.20. Customers subscribe to meal plans featuring varying numbers of meals and portion sizes, with promotional offers available to attract new clients.Looking ahead, HelloFresh plans to enhance its product offerings by introducing new meal options tailored to emerging dietary trends. The company is also focusing on expanding its operations into additional markets, with specific targets in Asia and South America expected by 2025. The recent funding raised in 2017 will be utilized to support these growth initiatives, enhancing their marketing strategies and distribution capabilities.

## Funding rounds

- Series G, Dec 19, 2016, $89M — Baillie Gifford
- Series E, Feb 6, 2015, $125M — Insight Partners, Rocket Internet SE
- Series D, Jun 18, 2014, $50M — Insight Partners, Phenomen Ventures
- Series C, Sep 30, 2013, $7.5M — HV Capital, Vorwerk Ventures, Phenomen Ventures
- Series B, Dec 11, 2012, $10M — HV Capital, Kinnevik, Rocket Internet SE, Vorwerk Ventures

## Investors

- HV Capital (https://capitalatlas.ai/funds/hv-capital) — Series B, Series C
- Kinnevik (https://capitalatlas.ai/funds/kinnevik) — Series B
- Rocket Internet SE (https://capitalatlas.ai/funds/rocket-internet-se) — Series B, Series E
- Vorwerk Ventures (https://capitalatlas.ai/funds/vorwerk-ventures) — Series B, Series C
- Phenomen Ventures (https://capitalatlas.ai/funds/phenomen-ventures) — Series C, Series D
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series D, Series E
- Baillie Gifford (https://capitalatlas.ai/funds/baillie-gifford) — Series G