# Hello Digit

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hello-digit

- Industry: Financial Services
- Headquarters: San Francisco, US
- Website: www.digit.co
- Total disclosed funding: $68M
- Latest round: Series C (Sep 30, 2019)
- Investors on record: 9

## About

Hello Digit, Inc. is a financial technology company that automates savings for users through its innovative platform. It enables clients to achieve their savings goals effortlessly by analyzing income and spending habits.Founded in 2013 and headquartered in San Francisco, US, Hello Digit, Inc. specializes in personal finance management with its automated savings platform. The company was acquired by Oportun, Inc. in November 2021 for approximately USD 212.9 mn in cash and stock, enhancing its growth potential. Thomas Chiarelli, the founder, has led the company through its strategic developments, focusing on improving financial management for users.Hello Digit, Inc. primarily offers a financial technology platform centered around its flagship product, Set & Save™, which assists users in automating their savings. The service evaluates their income and spending habits to recommend optimal savings amounts, helping clients prepare for emergencies or planned purchases. The app caters to a broad audience, aiming to improve financial well-being and promote savings discipline across the United States.Hello Digit, Inc. generates revenue primarily through a subscription model linked to its Set & Save™ tool, which offers a free 30-day trial and a monthly fee of USD 5 thereafter. Users connect their bank accounts and set customized savings goals, allowing for automated transactions that streamline financial management. This subscription structure provides a consistent income stream as clients actively engage with the service.Looking ahead, Hello Digit, Inc. aims to launch new products to enhance its service offerings and plans to expand its market presence. The recent acquisition by Oportun, Inc. will facilitate accelerated growth by integrating resources and leveraging cross-selling opportunities. This move is expected to enhance real-time A.I. capabilities, improve financial management algorithms, and increase revenue from subscription, transaction, and interchange fees, ultimately positioning Hello Digit, Inc. for greater success in the personal finance sector.

## Funding rounds

- Series C, Sep 30, 2019, $32M — General Catalyst Partners, GV, Freestyle VC, Citi Ventures, Ribbit Capital, Restive Ventures
- Series B, May 6, 2016, $23M — General Catalyst Partners, GV, Baseline Ventures, Freestyle VC, Ribbit Capital, Upside Partnership, Operative Capital
- Series A, Aug 31, 2015, $11M — General Catalyst Partners, GV, Baseline Ventures
- Seed, Oct 16, 2014, $2.5M — GV, Baseline Ventures, Freestyle VC, Upside Partnership, Operative Capital

## Investors

- GV (https://capitalatlas.ai/funds/gv) — Seed, Series A, Series B, Series C
- Baseline Ventures (https://capitalatlas.ai/funds/baseline-ventures) — Seed, Series A, Series B
- Freestyle VC (https://capitalatlas.ai/funds/freestyle-vc) — Seed, Series B, Series C
- Upside Partnership (https://capitalatlas.ai/funds/upside-partnership) — Seed, Series B
- Operative Capital (https://capitalatlas.ai/funds/operative-capital) — Seed, Series B
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series A, Series B, Series C
- Ribbit Capital (https://capitalatlas.ai/funds/ribbit-capital) — Series B, Series C
- Citi Ventures (https://capitalatlas.ai/funds/citi-ventures) — Series C
- Restive Ventures (https://capitalatlas.ai/funds/restive-ventures) — Series C