# Hello Cake

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hello-cake

- Industry: Consumer Products
- Headquarters: Calabasas, US
- Website: www.hellocake.com
- Total disclosed funding: $35M
- Latest round: Series B (Sep 11, 2024)
- Investors on record: 9

## About

Hello Cake, Inc. is an innovative company focused on sexual health medications and wellness products, enhancing personal connections through effective solutions for sexual performance issues.Founded in 2018 in Calabasas, US, Hello Cake, Inc. specializes in providing sexual health products. The company was co-founded by Hunter Morris and Mitchell Orkis, with Morris currently serving as CEO. In total, the company has secured funding through 5 deals, with the latest being a Series B round where they raised USD 18.587 mn on September 11, 2024, co-led by AF Ventures and Silas Capital, along with additional support from Strand Equity. The total amount raised by the company stands at USD 18.587 mn, reflecting a current valuation of USD 91.587 mn.Hello Cake, Inc. specializes in sexual health medications and wellness products designed to enhance sexual performance and address common sexual health issues. Their core offerings include ED Performance Gum, which is formulated to provide long-term improvements in erectile dysfunction, and a fast-acting arousal cream aimed at increasing sensitivity and desire. The company also offers libido-lifting daily supplements targeted specifically for women, as well as a range of FDA-approved specialty lubricants. These products are designed for individuals experiencing sexual health challenges, such as erectile dysfunction (ED) in men and female sexual dysfunction (FSD), focusing on enhancing personal connections and overall sexual experience. Hello Cake products are primarily marketed and sold in the United States, aiming to fill a significant gap in accessible sexual healthcare for both men and women.Hello Cake, Inc. generates revenue by offering a selection of sexual health products through direct-to-consumer transactions, emphasizing online prescriptions and sales. Customers can purchase individual products such as the ED Performance Gum and arousal cream, priced at USD 54.00 for the gum, which normally retails at USD 75.00. The company's transactional structure features a straightforward e-commerce model, with products shipped discreetly to ensure privacy and convenience. To reinforce consumer trust, Hello Cake offers a money-back guarantee for orders over USD 50, reflecting their commitment to customer satisfaction. Their pricing strategy is aligned with the premium nature of their offerings, targeting individuals seeking effective solutions for sexual health concerns.In September 2024, Hello Cake, Inc. raised USD 18 mn in Series B funding, which will support the company’s expansion into new markets and enhance product offerings. The integration of Wet's operations following the acquisition of Trigg Laboratories is part of their strategy. Hello Cake plans to introduce new products designed to further address sexual health needs, although specific release dates have not been disclosed. The focus for market expansion includes increasing their presence in additional regions across the US.

## Funding rounds

- Series B, Sep 11, 2024, $19M — Silas Capital, Strand Equity, AF Ventures
- Series A, Sep 27, 2022, $8M — Lerer Hippeau Ventures, Silas Capital, Finn Capital Partners, Bullish Partners, Selva Ventures
- Seed, Apr 5, 2022, $2.5M — Lerer Hippeau Ventures, Silas Capital, Brand Foundry Ventures, Selva Ventures, Sugar Capital
- Seed, Jul 1, 2021, $4M — Lerer Hippeau Ventures, Silas Capital, Brand Foundry Ventures, Selva Ventures, Sugar Capital
- Seed, Jun 16, 2020, $1.4M — Brand Foundry Ventures, Finn Capital Partners

## Investors

- Brand Foundry Ventures (https://capitalatlas.ai/funds/brand-foundry-ventures) — Seed
- Finn Capital Partners (https://capitalatlas.ai/funds/finn-capital-partners) — Seed, Series A
- Lerer Hippeau Ventures — Seed, Series A
- Silas Capital (https://capitalatlas.ai/funds/silas-capital) — Seed, Series A, Series B
- Selva Ventures (https://capitalatlas.ai/funds/selva-ventures) — Seed, Series A
- Sugar Capital (https://capitalatlas.ai/funds/sugar-capital) — Seed
- Bullish Partners (https://capitalatlas.ai/funds/bullish-partners) — Series A
- Strand Equity (https://capitalatlas.ai/funds/strand-equity) — Series B
- AF Ventures (https://capitalatlas.ai/funds/af-ventures) — Series B