# Hello Alice

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hello-alice

- Industry: Internet
- Headquarters: Houston, US
- Website: www.helloalice.com
- Total disclosed funding: $26M
- Latest round: Series C (Apr 3, 2024)
- Investors on record: 19

## About

Founded in 2017 by its president, Elizabeth Gore, and CEO, Carolyn Rodz, and based in Texas, US, Circular Board, Inc., doing business as Hello Alice, operates as a provider of an online machine learning platform that connects entrepreneurs with business opportunities and community. In June 2021, Hello Alice raised USD 21 million in Series B funding led by QED Investors, with participation from Backstage Capital, BCo Venture, Belle Capital, Blue Ivy Ventures, Golden Seeds, Greenbook, Harbert Growth Partners, How Women Invest, and Ring Capital. As of 2023, the company has a client base including companies like eBay, Amazon, Doordash, and many more.

Hello Alice offers a digital platform that provides companies with education, mentorship, and funding for financial habits, management best practices, revenue growth, business debts, and personal credit.

The company also provides business assistance, zero liability protection, comprehensive, personalized assistance, and mastercard ID theft protection used for detection and protection against identity theft, including monitoring, alerts, and expert resolution.

## Funding rounds

- Series C, Apr 3, 2024 — Harbert Management, Golden Seeds, QED Investors, Backstage Capital, Mastercard Incorporated, How Women Invest, Lovell Homes
- Series C, Apr 5, 2023, $3.6M — Alumni Ventures Group
- Series B, May 25, 2021, $15M — SVB Capital, Harbert Management, Golden Seeds, QED Investors, Belle Capital, Signia Ventures, Backstage Capital, Shatter Fund, Ring Capital, BCo Venture, Blue Ivy Ventures, How Women Invest, Green Book Ventures
- Series A, Dec 12, 2019 — SVB Capital, Signia Ventures, Shatter Fund, Bumble, Serena Ventures
- Series A, Sep 25, 2019, $6.3M — SVB Capital
- Seed, Aug 15, 2017, $1.1M — Sherpa Capital, Signia Ventures, Shatter Fund

## Investors

- Sherpa Capital (https://capitalatlas.ai/funds/sherpa-capital) — Seed
- Signia Ventures (https://capitalatlas.ai/funds/signia-ventures) — Seed, Series A, Series B
- Shatter Fund (https://capitalatlas.ai/funds/shatter-fund) — Seed, Series A, Series B
- SVB Capital (https://capitalatlas.ai/funds/svb-capital) — Series A, Series B
- Bumble (https://capitalatlas.ai/funds/bumble) — Series A
- Serena Ventures — Series A
- Harbert Management (https://capitalatlas.ai/funds/harbert-management) — Series B, Series C
- Golden Seeds (https://capitalatlas.ai/funds/golden-seeds) — Series B, Series C
- QED Investors (https://capitalatlas.ai/funds/qed-investors) — Series B, Series C
- Belle Capital (https://capitalatlas.ai/funds/belle-capital) — Series B
- Backstage Capital (https://capitalatlas.ai/funds/backstage-capital) — Series B, Series C
- Ring Capital (https://capitalatlas.ai/funds/ring-capital) — Series B
- BCo Venture (https://capitalatlas.ai/funds/bco-venture) — Series B
- Blue Ivy Ventures — Series B
- How Women Invest (https://capitalatlas.ai/funds/how-women-invest) — Series B, Series C
- Green Book Ventures (https://capitalatlas.ai/funds/green-book-ventures) — Series B
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series C
- Mastercard Incorporated — Series C
- Lovell Homes — Series C