# Helix Sleep

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/helix-sleep

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.helixsleep.com
- Total disclosed funding: $7.3M
- Latest round: Series A (Aug 29, 2016)
- Investors on record: 4

## About

Helix Sleep, Inc., based in the US, specializes in the design and manufacture of personalized mattresses to enhance sleep quality, utilizing advanced materials and technology for tailored sleep solutions.Founded in 2014, Helix Sleep, Inc. operates as a mattress manufacturer and retailer, focusing on custom sleep solutions. The company is based in New York, US. Jerry Lin, the founder, has a history in startup ventures. In September 2021, Cerberus Capital Management agreed to acquire Helix Sleep, Inc. from Double J Capital, Great Oaks Venture Capital, Simon Ventures, and Western Technology Investment for undisclosed financial terms. Helix has completed 4 deals, raising a total of USD 7.35 mn through a SERIES A funding round, which took place on September 13, 2021, with notable investors including Double J Capital and Great Oaks Venture Capital.Helix Sleep specializes in designing and manufacturing a diverse range of mattresses tailored to individual sleep preferences. The company’s core offerings include the Helix Core Collection, Luxe Collection, and Elite Collection, each engineered with various materials and constructions to address specific comfort and support needs. Their mattresses utilize a hybrid design, combining foam layers with individually wrapped coils to provide optimal support and pressure relief for different sleeping positions. Helix also offers customizable options like a cooling upgrade and sleep accessories such as mattress toppers and protectors. The primary customer base includes consumers seeking personalized sleep solutions, and the products are available in the United States and select international markets, ensuring accessibility to a broad audience.Helix Sleep generates revenue primarily through direct-to-consumer sales of its mattress products and related accessories. Customers typically make purchases through the company’s website, where they can select their preferred model and options, often taking advantage of promotional discounts. The pricing structure includes various tiers, starting at USD 799 for the Core Collection, with the Luxe and Elite models priced higher due to their advanced features and materials. Helix also offers financing options through partnerships with financial service providers, allowing customers to manage their purchases over time. The company's revenue model is bolstered by the 100-night sleep trial guarantee, which encourages customer confidence and repeat business, contributing to a sustainable revenue stream.Moving forward, Helix Sleep plans to expand its product line with innovative mattress designs, although specific release dates are yet to be announced. The company targets expansion into additional international markets, focusing on Europe and Asia, by 2023. The recent acquisition by Cerberus Capital Management aims to combine Helix Sleep with Brooklyn Bedding, creating a more extensive direct-to-consumer mattress platform, which is expected to enhance their market reach and operational capabilities.

## Funding rounds

- Series A, Aug 29, 2016, $7.3M — Western Technology Investment, Great Oaks Venture Capital, Simon Ventures, Double J Capital

## Investors

- Western Technology Investment (https://capitalatlas.ai/funds/western-technology-investment) — Series A
- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Series A
- Simon Ventures (https://capitalatlas.ai/funds/simon-ventures) — Series A
- Double J Capital (https://capitalatlas.ai/funds/double-j-capital) — Series A