# Heja Sports

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/heja-sports

- Industry: Internet
- Headquarters: Stockholm, Sweden
- Website: www.heja.io
- Total disclosed funding: $6.8M
- Latest round: Seed (Jun 7, 2021)
- Investors on record: 5

## About

Heja Sports AB is a specialized software provider offering a sports team management and communication application, enhancing coordination among athletes, coaches, and families.Founded in 2017 in Stockholm, Sweden, Heja Sports AB develops a platform for sports team management. The company has raised EUR 3.4 mn in funding, with its most recent Seed round occurring on June 7, 2021, led by Peak, with participation from Bonnier Capital, Inbox Capital, Luminar Ventures, and Max Ventures. The founders, Johan Berglund and Mikael Blix, have aimed to address the needs of over 350,000 sports teams in North America and Europe through their innovative solutions.Heja offers a specialized sports team management and communication application designed to facilitate organized interaction among athletes, coaches, and their families. The core functionalities of the app include scheduling practices and games, enabling team messaging, and providing a platform for coach communication, all aimed at streamlining coordination and improving engagement within sports teams. Users can easily track attendance, share information, and manage team logistics through a centralized interface. Heja’s services cater to a wide range of sports teams, from youth leagues to adult athletic clubs, enhancing the experience for over 350,000 teams primarily located in North America and Europe. The app's integration with personal calendars and fundraising capabilities further supports teams in their operational efforts, making it a versatile tool for various sports organizations.In the most recent year, 2023, Heja Sports AB reported revenue of EUR 880,000.7, with an EBITDA of EUR -789,264.6. The company generates revenue through subscription models and in-app services, primarily targeting sports teams and their members. Heja provides a free tier of its application alongside premium offerings that include enhanced features for team management and communication. Users can access functionalities such as personalized fundraising webshops, which allow players to track progress towards financial goals, thereby incentivizing participation and engagement. Pricing plans are structured to cater to different team sizes and needs, facilitating transactions directly between Heja and its users.Following their latest funding round in June 2021, Heja Sports AB plans to utilize the EUR 3.4 mn raised to grow its team, drive product development, and accelerate market expansion. The company is focused on launching new functionalities that enhance user experience and exploring opportunities in additional geographic regions, aiming to further penetrate the North American market and expand into new European territories by the end of 2024.

## Funding rounds

- Seed, Jun 7, 2021, $4.1M — Inbox Capital, Bonnier Capital, Peak, Max Ventures, Luminar Ventures
- Seed, Jun 28, 2018, $2.7M — Inbox Capital, Bonnier Capital, Max Ventures, Luminar Ventures

## Investors

- Inbox Capital (https://capitalatlas.ai/funds/inbox-capital) — Seed
- Bonnier Capital (https://capitalatlas.ai/funds/bonnier-capital) — Seed
- Max Ventures (https://capitalatlas.ai/funds/max-ventures) — Seed
- Luminar Ventures (https://capitalatlas.ai/funds/luminar-ventures) — Seed
- Peak (https://capitalatlas.ai/funds/peak) — Seed