# Heist Studios

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/heist-studios

- Industry: Retail
- Headquarters: London, UK
- Website: www.heist-studios.com
- Total disclosed funding: $7M
- Latest round: Seed (Mar 10, 2018)
- Investors on record: 5

## About

Heist Studios Limited is a London-based company that specializes in innovative foundation wear, including tights, shapewear, and underwear, focusing on quality and adaptability for diverse body types.Founded in 2014 in London, UK, Heist Studios Limited creates high-quality foundation wear. The company was established by Dhyey Desai, who has a background in entrepreneurship. Heist has raised GBP 3.730 mn in its SEED round from investors including Concentric and JamJar Investments, bringing the total amount raised to GBP 3.730 mn and achieving a current valuation of GBP 19.646 mn. The company has engaged in a total of 4 deals.Heist specializes in innovative foundation wear, focusing on core product categories such as tights, shapewear, and underwear. Their tights feature a seamless design complemented by patented HeroPanels™ that provide targeted support and shaping. The underwear is crafted with soft compression materials to enhance comfort while allowing flexibility of movement. Heist’s products address the need for versatile, high-quality foundation wear that adapts to various body shapes and sizes, promoting confidence and ease of wear. They emphasize true representation in product offerings, ensuring the perfect nude match for a diverse clientele. Heist products are primarily marketed and sold in the UK, along with select international markets, ensuring accessibility to a broader audience.Heist operates on a direct-to-consumer sales model, allowing customers to purchase products through their online platform. Transactions typically involve single purchases of individual items for a straightforward shopping experience. The company offers exclusive discounts, such as a 10% reduction on the first order for new customers, to encourage engagement and repeat purchases. Heist emphasizes customer satisfaction with features like hassle-free returns, including a 30-day postage-paid return policy for UK customers. Their flagship products, including tights and shapewear with HeroPanels™, are central to their revenue generation strategy, reflecting their commitment to quality and innovation in the foundation wear sector.Heist Studios Limited plans to utilize recent funding to support the design and launch of new products, although specific release dates have not been disclosed. The company is focused on expanding into new markets, with efforts targeted towards specific regions to enhance their global presence. Recent venture funding from Kinled Holding will assist in these initiatives, enabling further development and market penetration.

## Funding rounds

- Seed, Mar 10, 2018, $5.2M — JamJar Investments, Concentric
- Seed, Apr 30, 2017, $1.8M — Pembroke VCT, 14W Ventures, The New York Fund

## Investors

- Pembroke VCT (https://capitalatlas.ai/funds/pembroke-vct) — Seed
- 14W Ventures (https://capitalatlas.ai/funds/14w-ventures) — Seed
- The New York Fund — Seed
- JamJar Investments (https://capitalatlas.ai/funds/jamjar-investments) — Seed
- Concentric (https://capitalatlas.ai/funds/concentric) — Seed