# Heir Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/heir-labs

- Industry: Software
- Headquarters: Los Angeles, US
- Website: www.heir.app
- Total disclosed funding: $10M
- Latest round: Seed (Dec 15, 2021)
- Investors on record: 2

## About

Founded in 2021, and based in California, US, Heir Labs, Inc., also known as Heir Inc., operates as a blockchain platform for athletes. The company was founded by Michael Jordan, Jeffrey Jordan, Daniel George, and Jeron Smith, who built Unanimous Media with Steph Curry. Daniel George and Jeron Smith previously founded and built Unanimous Media. In December 2021, Heir Labs, Inc., raised USD 10 million in seed funding led by a new investor Thrive Capital, with participation from another new investor Solana Labs, Inc.

The company is developing a blockchain-based platform for sports professionals, college, and pre-college athletes, as well as culture creators to connect with fans and generate revenue by selling their digital assets on a community membership basis. The membership allows fans to access a variety of perks ranging from access to their favorite players’ digital assets such as limited non-fungible tokens, favorite music playlists, and direct messages to exclusive memorabilia and other digital goods.

## Funding rounds

- Seed, Dec 15, 2021, $10M — Thrive Capital, Solana Labs, Inc.

## Investors

- Thrive Capital (https://capitalatlas.ai/funds/thrive-capital) — Seed
- Solana Labs, Inc. — Seed