# Heavy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/heavy

- Industry: Internet
- Headquarters: New York, US
- Website: www.heavy.com
- Total disclosed funding: $15M
- Latest round: Series E (Dec 7, 2006)
- Investors on record: 5

## About

Heavy, Inc. is a digital media company focused on delivering comprehensive sports news and information, catering to passionate sports fans in the United States.Heavy, Inc. operates as a digital platform providing extensive coverage of sports events and news. The company was founded by BC Biermann and Robert Smyth and has undergone a relaunch in 2012 to enhance its offerings. It is headquartered in New York, US. The company raised USD 12 mn in Series E funding on December 7, 2006, from investors Jacobson Partners and Polaris Partners, achieving a total capital raise of USD 12 mn with a current valuation of USD 158.695 mn.Heavy.com primarily focuses on delivering comprehensive sports news and information, targeting passionate American sports fans. The company’s core product offerings include articles and statistical features related to the four major professional sports leagues in the United States—NFL, NBA, MLB, and NHL. Additionally, Heavy.com expands its coverage to include other sports such as NASCAR, pro golf, the WNBA, and college sports. The platform engages its audience through team-specific email newsletters and active participation on various social media platforms, serving a diverse client base across major markets in the United States, including metropolitan areas like New York, Los Angeles, Chicago, and Dallas. Founded in 1999 and relaunched in 2012, the company's offerings have continually evolved to meet the demands of its audience for real-time reporting and in-depth analysis.Heavy.com generates revenue through a multifaceted approach, leveraging advertising partnerships, sponsorships, and affiliate marketing. The company engages in direct-to-consumer interactions, providing content that attracts significant traffic and audience engagement, which in turn is monetized through various advertising placements on its platform. The business model includes partnerships with brands targeting specific demographics within the sports community. Revenue transactions encompass ad placements and sponsored content, structured around performance metrics such as impressions and engagement rates, ensuring a mutually beneficial relationship between advertisers and consumers while providing free content.In December 2006, Heavy, Inc. raised USD 12 mn in Series E funding, aimed at leveraging the investment to enhance its digital platform and explore new content opportunities. The company plans to develop new products to attract further audience engagement and enhance its reporting capabilities. There are aspirations to expand coverage into additional regions across the United States, targeting rapidly growing markets by 2025, which will be supported by the recent funding.

## Funding rounds

- Series E, Dec 7, 2006, $12M — Polaris Partners, Jacobson Partners
- Series D, Dec 21, 2005 — Polaris Partners, Endeavour, Stark Investments
- Series A, Mar 1, 2001, $3M — BayStar Capital

## Investors

- BayStar Capital (https://capitalatlas.ai/funds/baystar-capital) — Series A
- Polaris Partners (https://capitalatlas.ai/funds/polaris-partners) — Series D, Series E
- Endeavour (https://capitalatlas.ai/funds/endeavour) — Series D
- Stark Investments — Series D
- Jacobson Partners (https://capitalatlas.ai/funds/jacobson-partners) — Series E